Truck Icon
Fast Delivery
Returns Icon
60 Day Returns
Klarna Icon
Available at Checkout

Principles

Principles brings timeless fashion essentials with elegant designs and versatile wardrobe staples.
...
631 Results
631 results
  1. Striking vertical stripe trim detail along the front and back for a contemporary silhouette Elegant column midi design with a flattering streamlined shape Sophisticated crew neckline with contrasting stripe detail Short sleeves offering versatile wear throughout the seasons Defined waistline that accentuates your natural shape This Principles column midi dress combines timeless elegance with modern design elements. The distinctive vertical stripe trim creates a lengthening effect whilst adding visual interest to the classic silhouette. Perfect for daytime engagements, style with flat sandals and a structured tote for family gatherings or weekend brunches. For a more polished look, pair with ballet flats and a cropped denim jacket. The stretchy woven fabric ensures comfort throughout the day whilst maintaining its shape. This versatile piece transitions effortlessly from office to casual outings-simply switch your accessories to refresh your look. A wardrobe essential that offers both comfort and sophistication for everyday wear.Striking vertical stripe trim detail along the front and back for a contemporary silhouette Elegant column midi design with a flattering streamlined shape Sophisticated crew neckline with contrasting stripe detail Short sleeves offering versatile wear throughout the seasons Defined waistline that accentuates your natural shape This Principles column midi dress combines timeless elegance with modern design elements. The distinctive vertical stripe trim creates a lengthening effect whilst adding visual interest to the classic silhouette. Perfect for daytime engagements, style with flat sandals and a structured tote for family gatherings or weekend brunches. For a more polished look, pair with ballet flats and a cropped denim jacket. The stretchy woven fabric ensures comfort throughout the day whilst maintaining its shape. This versatile piece transitions effortlessly from office to casual outings-simply switch your accessories to refresh your look. A wardrobe essential that offers both comfort and sophistication for everyday wear.

    Principles

    Black Stripe Trim Column Midi Dress

    £55.00£44.0020% Off
  2. Elegant twist waist detail creates a flattering silhouette Sleeveless design with classic crew neckline Midi length offers versatile styling options Soft jersey fabric provides comfortable all-day wear Subtle keyhole detail at back adds a refined touch This sophisticated twist waist midi dress from Principles combines effortless style with everyday comfort. The clever waist detailing creates a figure-enhancing silhouette that works beautifully for various daytime occasions. Style with strappy sandals and statement earrings as shown for casual gatherings, or dress down with white trainers and a denim jacket for weekend brunches. The versatile midi length makes it perfect for family celebrations or garden parties when paired with a lightweight cardigan and delicate jewellery. The stretchy jersey fabric ensures this dress moves with you throughout the day, whilst maintaining its shape. A wardrobe essential that transitions seamlessly from office to evening drinks with a simple change of accessories.Elegant twist waist detail creates a flattering silhouette Sleeveless design with classic crew neckline Midi length offers versatile styling options Soft jersey fabric provides comfortable all-day wear Subtle keyhole detail at back adds a refined touch This sophisticated twist waist midi dress from Principles combines effortless style with everyday comfort. The clever waist detailing creates a figure-enhancing silhouette that works beautifully for various daytime occasions. Style with strappy sandals and statement earrings as shown for casual gatherings, or dress down with white trainers and a denim jacket for weekend brunches. The versatile midi length makes it perfect for family celebrations or garden parties when paired with a lightweight cardigan and delicate jewellery. The stretchy jersey fabric ensures this dress moves with you throughout the day, whilst maintaining its shape. A wardrobe essential that transitions seamlessly from office to evening drinks with a simple change of accessories.

    Principles

    Green Twist Waist Cupro Jersey Midi Dress

    £55.00£19.0065% Off
  3. Linen Blend Belted Midi DressLinen Blend Belted Midi Dress

    Principles

    Linen Blend Belted Midi Dress

    £39.00£20.0049% Off
  4. Elegant wrap design with asymmetric hemline for a contemporary silhouette Crisp collared neckline adds a refined touch to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Cinched waist detail creates a flattering, feminine shape Cotton fabric provides breathable comfort for all-day wear This Principles wrap skirt collared shirt dress combines timeless sophistication with modern styling. The wrap design gracefully drapes across the body, creating an effortlessly chic look that works beautifully for various daytime occasions. Style with strappy sandals as seen on our model for casual weekend brunches, or pair with white trainers and a denim jacket for shopping trips with friends. The collared detail adds structure while the midi length offers versatility for family gatherings or informal work settings. For cooler days, layer with a lightweight cardigan and ankle boots. The cotton construction ensures comfort throughout the day, making this dress a practical yet stylish addition to your wardrobe that transitions seamlessly from casual coffee dates to relaxed dinner parties with minimal accessorising.Elegant wrap design with asymmetric hemline for a contemporary silhouette Crisp collared neckline adds a refined touch to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Cinched waist detail creates a flattering, feminine shape Cotton fabric provides breathable comfort for all-day wear This Principles wrap skirt collared shirt dress combines timeless sophistication with modern styling. The wrap design gracefully drapes across the body, creating an effortlessly chic look that works beautifully for various daytime occasions. Style with strappy sandals as seen on our model for casual weekend brunches, or pair with white trainers and a denim jacket for shopping trips with friends. The collared detail adds structure while the midi length offers versatility for family gatherings or informal work settings. For cooler days, layer with a lightweight cardigan and ankle boots. The cotton construction ensures comfort throughout the day, making this dress a practical yet stylish addition to your wardrobe that transitions seamlessly from casual coffee dates to relaxed dinner parties with minimal accessorising.

    Principles

    Wrap Skirt Collared Shirt Dress

    £49.00£17.0065% Off
  5. Elegant wrap design with side tie detail for a flattering silhouette Textured striped pattern adds visual interest to this versatile top Three-quarter length sleeves offer comfortable coverage V-neckline creates a feminine frame for necklaces or scarves Linen blend fabric provides breathable comfort for all-day wear This Principles wrap top combines effortless style with everyday comfort. The distinctive side-tie detail creates a figure-enhancing shape that works beautifully with both structured and relaxed bottoms. As shown, pair with crisp white trousers and flat sandals for a polished daytime look, perfect for weekend brunches or casual gatherings. The textured striped fabric adds subtle dimension whilst the three-quarter length sleeves make this piece ideal for transitional weather. For cooler days, layer under a lightweight cardigan or denim jacket. Complete your ensemble with a woven handbag and simple jewellery for an understated yet sophisticated daywear option that transitions seamlessly from coffee dates to family lunches.Elegant wrap design with side tie detail for a flattering silhouette Textured striped pattern adds visual interest to this versatile top Three-quarter length sleeves offer comfortable coverage V-neckline creates a feminine frame for necklaces or scarves Linen blend fabric provides breathable comfort for all-day wear This Principles wrap top combines effortless style with everyday comfort. The distinctive side-tie detail creates a figure-enhancing shape that works beautifully with both structured and relaxed bottoms. As shown, pair with crisp white trousers and flat sandals for a polished daytime look, perfect for weekend brunches or casual gatherings. The textured striped fabric adds subtle dimension whilst the three-quarter length sleeves make this piece ideal for transitional weather. For cooler days, layer under a lightweight cardigan or denim jacket. Complete your ensemble with a woven handbag and simple jewellery for an understated yet sophisticated daywear option that transitions seamlessly from coffee dates to family lunches.

    Principles

    Olive Striped Linen Blend Wrap Top

    £32.00£16.0050% Off
  6. Collared V-neckline for a sophisticated touch Elbow-length sleeves with contrasting trim detail Drawstring waist for a customisable fit Midi length offering versatile styling options Contrasting piping along sleeves and hem for added interest This Principles poplin midi dress combines comfort and style for effortless daywear. The collared V-neckline and elbow-length sleeves create a polished look, while the drawstring waist allows for a personalised fit. The contrasting trim detail along the sleeves and hem adds a subtle yet eye-catching element. Perfect for casual outings, family gatherings, or weekend brunches, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more put-together ensemble, pair it with white trainers and a denim jacket. The versatile midi length makes it suitable for various occasions, from park picnics to casual office days. Made from breathable cotton, this dress ensures comfort throughout the day, making it an ideal choice for your warm-weather wardrobe.Collared V-neckline for a sophisticated touch Elbow-length sleeves with contrasting trim detail Drawstring waist for a customisable fit Midi length offering versatile styling options Contrasting piping along sleeves and hem for added interest This Principles poplin midi dress combines comfort and style for effortless daywear. The collared V-neckline and elbow-length sleeves create a polished look, while the drawstring waist allows for a personalised fit. The contrasting trim detail along the sleeves and hem adds a subtle yet eye-catching element. Perfect for casual outings, family gatherings, or weekend brunches, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more put-together ensemble, pair it with white trainers and a denim jacket. The versatile midi length makes it suitable for various occasions, from park picnics to casual office days. Made from breathable cotton, this dress ensures comfort throughout the day, making it an ideal choice for your warm-weather wardrobe.

    Principles

    Navy Contrast Detail Poplin Drawstring Midi Dress

    £49.00£17.0065% Off
  7. Belt Detail Collared Wrap DressBelt Detail Collared Wrap Dress

    Principles

    Belt Detail Collared Wrap Dress

    £49.00£16.5066% Off
  8. Striking leaf print kimono in luxurious satin fabric Loose-fitting silhouette with open front design Elegant wide sleeves for dramatic drape Floor-length style measuring 128cm from shoulder to hem Versatile layering piece perfect for seasonal transitions This statement Principles kimono transforms any casual ensemble into something extraordinary. The flowing satin fabric creates beautiful movement as you walk, whilst the bold leaf print adds artistic flair to your wardrobe. Layer over a simple black vest top and wide-leg trousers as styled on our model for an effortlessly chic daytime look. The generous proportions make this piece ideal for garden parties, brunches with friends or relaxed family gatherings. Pair with flat sandals and statement earrings for a sophisticated summer ensemble, or throw over jeans and a simple tee to instantly refresh your everyday style. The kimono's dramatic silhouette works beautifully for holiday evenings or special lunch occasions when you want to convey relaxed confidence with minimal effort.Striking leaf print kimono in luxurious satin fabric Loose-fitting silhouette with open front design Elegant wide sleeves for dramatic drape Floor-length style measuring 128cm from shoulder to hem Versatile layering piece perfect for seasonal transitions This statement Principles kimono transforms any casual ensemble into something extraordinary. The flowing satin fabric creates beautiful movement as you walk, whilst the bold leaf print adds artistic flair to your wardrobe. Layer over a simple black vest top and wide-leg trousers as styled on our model for an effortlessly chic daytime look. The generous proportions make this piece ideal for garden parties, brunches with friends or relaxed family gatherings. Pair with flat sandals and statement earrings for a sophisticated summer ensemble, or throw over jeans and a simple tee to instantly refresh your everyday style. The kimono's dramatic silhouette works beautifully for holiday evenings or special lunch occasions when you want to convey relaxed confidence with minimal effort.

    Principles

    Green Leaf Print Satin Kimono

    £49.00£27.0045% Off
  9. Sleek crew neckline for a sophisticated look Flattering fitted bodice accentuates the waistline Elegant midi length with a unique hanky hem Sleeveless design perfect for warmer occasions Lustrous woven fabric adds a touch of glamour Make a statement at your next special event with this stunning occasion dress from Principles. The fitted bodice gracefully flows into a full skirt, creating a silhouette that's both flattering and feminine. The hanky hem adds a contemporary twist to the classic midi length, ensuring you'll stand out from the crowd. Style this versatile piece with strappy heels and delicate jewellery for weddings or formal gatherings. For a more relaxed look, pair it with elegant flats and a clutch for summer garden parties or afternoon teas. The sleeveless design allows for easy layering - add a tailored blazer for cooler evenings or more conservative settings. This dress is a true wardrobe staple that can be dressed up or down to suit a variety of occasions, making it a must-have for the fashion-forward woman.Sleek crew neckline for a sophisticated look Flattering fitted bodice accentuates the waistline Elegant midi length with a unique hanky hem Sleeveless design perfect for warmer occasions Lustrous woven fabric adds a touch of glamour Make a statement at your next special event with this stunning occasion dress from Principles. The fitted bodice gracefully flows into a full skirt, creating a silhouette that's both flattering and feminine. The hanky hem adds a contemporary twist to the classic midi length, ensuring you'll stand out from the crowd. Style this versatile piece with strappy heels and delicate jewellery for weddings or formal gatherings. For a more relaxed look, pair it with elegant flats and a clutch for summer garden parties or afternoon teas. The sleeveless design allows for easy layering - add a tailored blazer for cooler evenings or more conservative settings. This dress is a true wardrobe staple that can be dressed up or down to suit a variety of occasions, making it a must-have for the fashion-forward woman.

    Principles

    Pink Occasion Hankey Hem Dress

    £65.00£23.7563% Off
  10. Sleeveless satin top with striking contrast trim along the neckline and armholes Elegant tie-neck detail creates a sophisticated bow at the collar High neckline offers a refined silhouette perfect for formal settings Clean, straight-cut hemline for a polished finish Smooth woven fabric with a subtle lustre for an elegant appearance This Principles sleeveless top combines timeless elegance with contemporary design through its distinctive contrast detailing. The sophisticated tie-neck feature allows for versatile styling-wear it neatly tied for formal occasions or slightly loosened for a more relaxed interpretation. Pair with wide-leg trousers as shown for a chic monochromatic ensemble that transitions seamlessly from office to evening events. For formal occasions, style with a tailored blazer, statement earrings and court shoes. Alternatively, create a smart-casual look by teaming with slim-fit trousers and pointed flats. The clean lines and classic contrast colouring make this top an excellent foundation piece for multiple outfits, whether attending a wedding reception, business meeting, or sophisticated dinner engagement.Sleeveless satin top with striking contrast trim along the neckline and armholes Elegant tie-neck detail creates a sophisticated bow at the collar High neckline offers a refined silhouette perfect for formal settings Clean, straight-cut hemline for a polished finish Smooth woven fabric with a subtle lustre for an elegant appearance This Principles sleeveless top combines timeless elegance with contemporary design through its distinctive contrast detailing. The sophisticated tie-neck feature allows for versatile styling-wear it neatly tied for formal occasions or slightly loosened for a more relaxed interpretation. Pair with wide-leg trousers as shown for a chic monochromatic ensemble that transitions seamlessly from office to evening events. For formal occasions, style with a tailored blazer, statement earrings and court shoes. Alternatively, create a smart-casual look by teaming with slim-fit trousers and pointed flats. The clean lines and classic contrast colouring make this top an excellent foundation piece for multiple outfits, whether attending a wedding reception, business meeting, or sophisticated dinner engagement.

    Principles

    Mono Satin Sleeveless Contrast Detail Tie Neck Top

    £29.00£13.9952% Off
  11. Distinctive V-neckline adorned with intricate embroidered detailing Flattering cinched waist design creates a feminine silhouette Practical side pockets perfect for everyday essentials Comfortable elbow-length sleeves offer versatile seasonal wear Crafted from 100% cotton for breathable comfort throughout the day This charming Principles dress combines effortless style with practical comfort. The eye-catching embroidered detailing along the V-neckline and hem creates a distinctive look that stands out from typical daywear options. The relaxed silhouette with its defined waistline flatters various body shapes while maintaining a casual elegance. Style with flat sandals as shown for weekend brunches or casual gatherings, or pair with canvas trainers and a denim jacket for shopping trips. The cotton fabric ensures breathability and ease of movement, making it ideal for family picnics or informal garden parties. For cooler days, layer with a lightweight cardigan and ankle boots to extend its wearability across seasons. Machine washable for convenient care, this versatile dress will quickly become a cornerstone of your casual wardrobe.Distinctive V-neckline adorned with intricate embroidered detailing Flattering cinched waist design creates a feminine silhouette Practical side pockets perfect for everyday essentials Comfortable elbow-length sleeves offer versatile seasonal wear Crafted from 100% cotton for breathable comfort throughout the day This charming Principles dress combines effortless style with practical comfort. The eye-catching embroidered detailing along the V-neckline and hem creates a distinctive look that stands out from typical daywear options. The relaxed silhouette with its defined waistline flatters various body shapes while maintaining a casual elegance. Style with flat sandals as shown for weekend brunches or casual gatherings, or pair with canvas trainers and a denim jacket for shopping trips. The cotton fabric ensures breathability and ease of movement, making it ideal for family picnics or informal garden parties. For cooler days, layer with a lightweight cardigan and ankle boots to extend its wearability across seasons. Machine washable for convenient care, this versatile dress will quickly become a cornerstone of your casual wardrobe.

    Principles

    Embroidered Detail Dress

    £39.00£15.4960% Off
  12. Elegant midi dress featuring a sophisticated pleated skirt for graceful movement Charming puff sleeves add a contemporary touch to this classic silhouette Neat crew neckline provides a refined finish suitable for formal occasions Practical side pockets discreetly integrated into the pleated design Flattering cinched waist creates a feminine, defined silhouette This striking Principles midi dress combines timeless elegance with modern detailing. The pleated skirt creates beautiful movement as you walk, whilst the puff sleeves add a touch of drama to the sophisticated silhouette. Perfect for special occasions, this dress makes a statement at weddings, garden parties or race days when paired with strappy heeled sandals and delicate jewellery as shown. For cooler evenings, layer with a tailored blazer or a lightweight pashmina. The versatile crew neckline works beautifully with both statement necklaces or simple pendants, allowing you to customise your look. The practical side pockets add functionality without compromising on style, making this a truly versatile addition to your occasion wardrobe.Elegant midi dress featuring a sophisticated pleated skirt for graceful movement Charming puff sleeves add a contemporary touch to this classic silhouette Neat crew neckline provides a refined finish suitable for formal occasions Practical side pockets discreetly integrated into the pleated design Flattering cinched waist creates a feminine, defined silhouette This striking Principles midi dress combines timeless elegance with modern detailing. The pleated skirt creates beautiful movement as you walk, whilst the puff sleeves add a touch of drama to the sophisticated silhouette. Perfect for special occasions, this dress makes a statement at weddings, garden parties or race days when paired with strappy heeled sandals and delicate jewellery as shown. For cooler evenings, layer with a tailored blazer or a lightweight pashmina. The versatile crew neckline works beautifully with both statement necklaces or simple pendants, allowing you to customise your look. The practical side pockets add functionality without compromising on style, making this a truly versatile addition to your occasion wardrobe.

    Principles

    Raspberry Pleated Skirt Puff Sleeve Midi Dress

    £49.00£39.2020% Off
  13. Elegant midi dress with statement puff sleeves for a contemporary silhouette Flattering waistband detail that accentuates your natural shape Practical side pockets for everyday convenience Soft cotton-linen blend fabric offering breathable comfort throughout the day Versatile crew neckline with subtle gathering detail for added dimension This charming Principles midi dress combines effortless style with practical design elements. The distinctive puff sleeves create a feminine shape whilst the defined waistband cinches in to create a flattering silhouette. Perfect for daytime occasions, style with flat sandals as shown for a relaxed garden party look, or dress up with espadrille wedges for alfresco dining. The natural fabric blend ensures comfort during warmer weather, whilst the midi length offers versatility for various settings. Layer with a lightweight denim jacket for cooler evenings or pair with a woven tote and statement earrings for weekend brunches. The relaxed fit and practical pockets make this an ideal choice for family gatherings or casual outings where style and comfort are equally important.Elegant midi dress with statement puff sleeves for a contemporary silhouette Flattering waistband detail that accentuates your natural shape Practical side pockets for everyday convenience Soft cotton-linen blend fabric offering breathable comfort throughout the day Versatile crew neckline with subtle gathering detail for added dimension This charming Principles midi dress combines effortless style with practical design elements. The distinctive puff sleeves create a feminine shape whilst the defined waistband cinches in to create a flattering silhouette. Perfect for daytime occasions, style with flat sandals as shown for a relaxed garden party look, or dress up with espadrille wedges for alfresco dining. The natural fabric blend ensures comfort during warmer weather, whilst the midi length offers versatility for various settings. Layer with a lightweight denim jacket for cooler evenings or pair with a woven tote and statement earrings for weekend brunches. The relaxed fit and practical pockets make this an ideal choice for family gatherings or casual outings where style and comfort are equally important.

    Principles

    Puff Sleeve Waistband Detail Midi Dress

    £49.00£16.2567% Off
  14. Elegant wrap design with adjustable side tie Flattering V-neckline and midi length Puff sleeves add a touch of drama Lightweight linen blend fabric for comfort Versatile style suitable for various occasions This Principles wrap dress embodies effortless chic for your daytime wardrobe. The wrap silhouette creates a flattering shape, while the puff sleeves add a contemporary twist to the classic design. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. The lightweight linen blend fabric ensures comfort throughout the day, making it ideal for warm weather outings. For a more polished ensemble, pair with wedge espadrilles and delicate gold jewellery. The adjustable side tie allows for a customised fit, ensuring you feel confident and comfortable no matter the occasion. This versatile piece transitions seamlessly from a day at the park to an alfresco dinner, making it a must-have addition to your wardrobe.Elegant wrap design with adjustable side tie Flattering V-neckline and midi length Puff sleeves add a touch of drama Lightweight linen blend fabric for comfort Versatile style suitable for various occasions This Principles wrap dress embodies effortless chic for your daytime wardrobe. The wrap silhouette creates a flattering shape, while the puff sleeves add a contemporary twist to the classic design. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. The lightweight linen blend fabric ensures comfort throughout the day, making it ideal for warm weather outings. For a more polished ensemble, pair with wedge espadrilles and delicate gold jewellery. The adjustable side tie allows for a customised fit, ensuring you feel confident and comfortable no matter the occasion. This versatile piece transitions seamlessly from a day at the park to an alfresco dinner, making it a must-have addition to your wardrobe.

    Principles

    Terracotta Linen Blend Wrap Dress

    £45.00£17.0062% Off
  15. Crafted from breathable cotton fabric with a classic stripe pattern Elegant gathered waist creates a flattering silhouette Versatile midi length perfect for day-to-evening transitions Feminine crew neckline with subtle gathering detail Short sleeves with relaxed fit for comfortable warm-weather wear This effortlessly chic striped midi dress combines comfort and style for your everyday wardrobe. The gathered waist creates definition while maintaining a relaxed feel, perfect for casual daytime events. Style with flat sandals and a woven bag for farmers' markets or weekend brunches, or dress it up with espadrille wedges for garden parties. The breathable cotton construction makes it ideal for warm weather outings, family gatherings, or holiday sightseeing. For cooler evenings, layer with a lightweight denim jacket and add simple gold jewellery to complete the look. The versatile design works beautifully for casual office settings when paired with a structured blazer and ankle boots, offering endless styling possibilities throughout the seasons.Crafted from breathable cotton fabric with a classic stripe pattern Elegant gathered waist creates a flattering silhouette Versatile midi length perfect for day-to-evening transitions Feminine crew neckline with subtle gathering detail Short sleeves with relaxed fit for comfortable warm-weather wear This effortlessly chic striped midi dress combines comfort and style for your everyday wardrobe. The gathered waist creates definition while maintaining a relaxed feel, perfect for casual daytime events. Style with flat sandals and a woven bag for farmers' markets or weekend brunches, or dress it up with espadrille wedges for garden parties. The breathable cotton construction makes it ideal for warm weather outings, family gatherings, or holiday sightseeing. For cooler evenings, layer with a lightweight denim jacket and add simple gold jewellery to complete the look. The versatile design works beautifully for casual office settings when paired with a structured blazer and ankle boots, offering endless styling possibilities throughout the seasons.

    Principles

    Brown Stripe Short Sleeve Gathered Waist Midi Dress

    £45.00£15.0067% Off
  16. Crinkle Viscose Tie Waist Column Midi DressCrinkle Viscose Tie Waist Column Midi Dress

    Principles

    Crinkle Viscose Tie Waist Column Midi Dress

    £35.00£14.7458% Off
  17. Elegant midi-length dress with drawstring waist detail Soft, woven fabric for comfortable all-day wear Versatile crew neckline and short puff sleeves Practical side pockets for added functionality Flattering silhouette suitable for various body types This charming woven dress from Principles is the epitome of effortless style for your daywear wardrobe. The drawstring waist detail allows for a customised fit, accentuating your figure while maintaining comfort. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more polished ensemble, pair it with wedge espadrilles and statement earrings. The versatile design makes it ideal for various settings, from weekend brunches to afternoon garden parties. Layer with a lightweight cardigan for cooler days or wear it on its own for a breezy, summer-ready outfit. The midi length and relaxed fit ensure both style and comfort, making this dress a go-to choice for your everyday fashion needs.Elegant midi-length dress with drawstring waist detail Soft, woven fabric for comfortable all-day wear Versatile crew neckline and short puff sleeves Practical side pockets for added functionality Flattering silhouette suitable for various body types This charming woven dress from Principles is the epitome of effortless style for your daywear wardrobe. The drawstring waist detail allows for a customised fit, accentuating your figure while maintaining comfort. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more polished ensemble, pair it with wedge espadrilles and statement earrings. The versatile design makes it ideal for various settings, from weekend brunches to afternoon garden parties. Layer with a lightweight cardigan for cooler days or wear it on its own for a breezy, summer-ready outfit. The midi length and relaxed fit ensure both style and comfort, making this dress a go-to choice for your everyday fashion needs.

    Principles

    Blue Drawstring Waist Detail Woven Dress

    £45.00£16.2564% Off
  18. Flattering V-neckline for a feminine touch Distinctive seam detailing adds visual interest Practical side pockets for convenience Midi length offers versatile styling options Short capped sleeves provide arm coverage This gauze midi dress from Principles radiates effortless charm for various daytime occasions. The lightweight cotton fabric ensures comfort, while the seam detailing creates a figure-enhancing silhouette. Style this versatile piece for a family lunch by pairing it with flat sandals and a woven tote. For a casual day out, layer with a denim jacket and trainers for an on-trend look. The V-neckline allows for statement necklaces, making it easy to dress up or down. Perfect for warm weather, this dress can take you from a leisurely brunch to an afternoon in the park with ease. Its adaptable nature makes it a wardrobe staple for the fashion-conscious woman seeking both style and practicality in her everyday attire.Flattering V-neckline for a feminine touch Distinctive seam detailing adds visual interest Practical side pockets for convenience Midi length offers versatile styling options Short capped sleeves provide arm coverage This gauze midi dress from Principles radiates effortless charm for various daytime occasions. The lightweight cotton fabric ensures comfort, while the seam detailing creates a figure-enhancing silhouette. Style this versatile piece for a family lunch by pairing it with flat sandals and a woven tote. For a casual day out, layer with a denim jacket and trainers for an on-trend look. The V-neckline allows for statement necklaces, making it easy to dress up or down. Perfect for warm weather, this dress can take you from a leisurely brunch to an afternoon in the park with ease. Its adaptable nature makes it a wardrobe staple for the fashion-conscious woman seeking both style and practicality in her everyday attire.

    Principles

    Blue Gauze Seam Detail Midi Dress

    £49.00£19.6060% Off
  19. Elegant collared neckline with piped detailing Flattering tie-front design for a customisable fit Midi length for versatile styling options Practical side pockets for added functionality Short sleeves with turned-up cuffs for a polished look This sophisticated Principles dress embodies timeless elegance with a modern twist. The collared neckline and piped detailing lend a refined touch, while the tie-front design allows for a personalised fit that flatters your silhouette. Perfect for formal occasions, this dress can be styled with sleek court shoes and a clutch bag for a polished ensemble. For a more relaxed look, pair it with strappy sandals and statement earrings. The midi length offers versatility, making it suitable for various events from weddings to race days. The addition of side pockets adds practicality without compromising on style. Whether you're attending a graduation ceremony or a garden party, this dress will ensure you look effortlessly chic and feel comfortable throughout the day.Elegant collared neckline with piped detailing Flattering tie-front design for a customisable fit Midi length for versatile styling options Practical side pockets for added functionality Short sleeves with turned-up cuffs for a polished look This sophisticated Principles dress embodies timeless elegance with a modern twist. The collared neckline and piped detailing lend a refined touch, while the tie-front design allows for a personalised fit that flatters your silhouette. Perfect for formal occasions, this dress can be styled with sleek court shoes and a clutch bag for a polished ensemble. For a more relaxed look, pair it with strappy sandals and statement earrings. The midi length offers versatility, making it suitable for various events from weddings to race days. The addition of side pockets adds practicality without compromising on style. Whether you're attending a graduation ceremony or a garden party, this dress will ensure you look effortlessly chic and feel comfortable throughout the day.

    Principles

    Camel Piped Detail Tie Front Dress

    £65.00£22.5065% Off
  20. Elegant square neckline with supportive shoulder straps for a flattering silhouette Striking vertical stripe pattern throughout for a lengthening effect Practical side pockets discreetly integrated into the design Midaxi length offering versatile coverage for various occasions Smocked back detail adding both visual interest and comfortable fit This charming striped cami dress from Principles combines timeless style with everyday comfort. The square neckline frames the dcolletage beautifully, while the midaxi length creates an effortlessly elegant profile suitable for numerous daytime occasions. Style with flat sandals as shown for casual weekend brunches or family gatherings in the garden. The cotton fabric ensures breathability during warmer months, making it ideal for holiday packing. For cooler days, layer with a lightweight cardigan and trainers for shopping trips or casual meet-ups with friends. The practical side pockets add functionality without compromising on style, whilst the smocked back detail ensures a comfortable, flattering fit throughout the day. This versatile piece transitions seamlessly from relaxed daytime events to casual evening meals with minimal accessorising required.Elegant square neckline with supportive shoulder straps for a flattering silhouette Striking vertical stripe pattern throughout for a lengthening effect Practical side pockets discreetly integrated into the design Midaxi length offering versatile coverage for various occasions Smocked back detail adding both visual interest and comfortable fit This charming striped cami dress from Principles combines timeless style with everyday comfort. The square neckline frames the dcolletage beautifully, while the midaxi length creates an effortlessly elegant profile suitable for numerous daytime occasions. Style with flat sandals as shown for casual weekend brunches or family gatherings in the garden. The cotton fabric ensures breathability during warmer months, making it ideal for holiday packing. For cooler days, layer with a lightweight cardigan and trainers for shopping trips or casual meet-ups with friends. The practical side pockets add functionality without compromising on style, whilst the smocked back detail ensures a comfortable, flattering fit throughout the day. This versatile piece transitions seamlessly from relaxed daytime events to casual evening meals with minimal accessorising required.

    Principles

    Green Stripe Square Neck Cami Midaxi Dress

    £45.00£15.0067% Off
  21. Elegant midi dress featuring a sophisticated pleated skirt design Charming puff sleeves add a contemporary touch to this classic silhouette Flattering cinched waist creates a feminine, defined shape Timeless crew neckline offers versatile styling options Fully lined for comfort and a smooth, polished appearance This Principles midi dress combines timeless elegance with modern detailing, making it perfect for special occasions. The striking pleated skirt creates beautiful movement as you walk, while the puff sleeves add a touch of romance to the structured silhouette. The fitted waist accentuates your natural shape before flowing into the midi-length pleated skirt. Style with strappy heeled sandals and delicate drop earrings for weddings or formal events. For race day sophistication, pair with a fascinator and clutch bag. The versatile crew neckline works beautifully with statement jewellery for evening affairs or can be kept minimal for daytime elegance. This dress offers the perfect balance of refinement and contemporary style, ensuring you stand out at any formal gathering.Elegant midi dress featuring a sophisticated pleated skirt design Charming puff sleeves add a contemporary touch to this classic silhouette Flattering cinched waist creates a feminine, defined shape Timeless crew neckline offers versatile styling options Fully lined for comfort and a smooth, polished appearance This Principles midi dress combines timeless elegance with modern detailing, making it perfect for special occasions. The striking pleated skirt creates beautiful movement as you walk, while the puff sleeves add a touch of romance to the structured silhouette. The fitted waist accentuates your natural shape before flowing into the midi-length pleated skirt. Style with strappy heeled sandals and delicate drop earrings for weddings or formal events. For race day sophistication, pair with a fascinator and clutch bag. The versatile crew neckline works beautifully with statement jewellery for evening affairs or can be kept minimal for daytime elegance. This dress offers the perfect balance of refinement and contemporary style, ensuring you stand out at any formal gathering.

    Principles

    Blue Pleated Skirt Puff Sleeve Midi Dress

    £49.00£29.4040% Off
  22. Elegant drape neck design for a sophisticated look Figure-flattering midi length silhouette Long sleeves for versatile wear across seasons Soft jersey fabric offers comfort and ease of movement Wrap-style neckline adds a touch of allure This captivating jersey midi dress from Principles presents a harmonious blend of comfort and style. The drape neck design creates a graceful, flowing silhouette that's perfect for various daytime occasions. Whether you're attending a family gathering or enjoying a casual lunch with friends, this dress will ensure you look effortlessly chic. Style it with sleek ankle boots and a statement necklace for a polished daytime ensemble. For a more relaxed look, pair it with trendy trainers and a denim jacket. The versatile nature of this dress allows for easy transition from day to night - simply swap your flats for heeled sandals and add some sparkly earrings for an evening out. With its figure-flattering cut and soft fabric, this dress is sure to become a go-to piece in your wardrobe, offering both comfort and elegance for your everyday adventures.Elegant drape neck design for a sophisticated look Figure-flattering midi length silhouette Long sleeves for versatile wear across seasons Soft jersey fabric offers comfort and ease of movement Wrap-style neckline adds a touch of allure This captivating jersey midi dress from Principles presents a harmonious blend of comfort and style. The drape neck design creates a graceful, flowing silhouette that's perfect for various daytime occasions. Whether you're attending a family gathering or enjoying a casual lunch with friends, this dress will ensure you look effortlessly chic. Style it with sleek ankle boots and a statement necklace for a polished daytime ensemble. For a more relaxed look, pair it with trendy trainers and a denim jacket. The versatile nature of this dress allows for easy transition from day to night - simply swap your flats for heeled sandals and add some sparkly earrings for an evening out. With its figure-flattering cut and soft fabric, this dress is sure to become a go-to piece in your wardrobe, offering both comfort and elegance for your everyday adventures.

    Principles

    Mink Drape Neck Jersey Midi Dress

    £45.00£16.2564% Off
  23. Elegant V-neckline for a flattering silhouette Unique sleeve detail with layered fabric for added interest Midi length perfect for versatile styling Fitted waist to accentuate your figure Side pockets for practicality and comfort This woven midi dress from Principles is a versatile addition to your wardrobe, suitable for various daytime occasions. The eye-catching sleeve detail adds a touch of sophistication to the simple silhouette, making it stand out from your average midi dress. Style it with strappy sandals and a woven tote for a relaxed weekend brunch, or pair it with ballet flats and a denim jacket for a casual day out shopping. The V-neckline and fitted waist work together to create a flattering shape, while the midi length offers coverage and elegance. For family gatherings or casual meetups with friends, accessorise with delicate jewellery and a crossbody bag to complete your look. The side pockets add a practical element, perfect for keeping your essentials close at hand during your daytime adventures.Elegant V-neckline for a flattering silhouette Unique sleeve detail with layered fabric for added interest Midi length perfect for versatile styling Fitted waist to accentuate your figure Side pockets for practicality and comfort This woven midi dress from Principles is a versatile addition to your wardrobe, suitable for various daytime occasions. The eye-catching sleeve detail adds a touch of sophistication to the simple silhouette, making it stand out from your average midi dress. Style it with strappy sandals and a woven tote for a relaxed weekend brunch, or pair it with ballet flats and a denim jacket for a casual day out shopping. The V-neckline and fitted waist work together to create a flattering shape, while the midi length offers coverage and elegance. For family gatherings or casual meetups with friends, accessorise with delicate jewellery and a crossbody bag to complete your look. The side pockets add a practical element, perfect for keeping your essentials close at hand during your daytime adventures.

    Principles

    Blue Sleeve Detail Woven Midi Dress

    £49.00£22.0055% Off
  24. Textured jersey fabric for comfort and style Elegant high neckline for a sophisticated look Ruched detailing along the side for a flattering silhouette Voluminous balloon sleeves add drama and flair Midi length perfect for versatile styling This Principles textured jersey midi dress radiates effortless elegance with its unique design features. The ruched detailing along the side creates a flattering silhouette, while the high neckline adds a touch of sophistication. The standout balloon sleeves bring a dramatic flair to this otherwise sleek dress. Perfect for daytime events, this versatile piece can be styled for various casual occasions. Pair it with flat sandals and a woven bag for a relaxed family gathering, or dress it up with block heels and statement earrings for a lunch date with friends. The midi length allows for easy movement, making it ideal for outdoor events or city exploration. Layer with a denim jacket for cooler days or wear it on its own to showcase its beautiful silhouette. This dress is a wardrobe essential that combines comfort and style for the modern British woman.Textured jersey fabric for comfort and style Elegant high neckline for a sophisticated look Ruched detailing along the side for a flattering silhouette Voluminous balloon sleeves add drama and flair Midi length perfect for versatile styling This Principles textured jersey midi dress radiates effortless elegance with its unique design features. The ruched detailing along the side creates a flattering silhouette, while the high neckline adds a touch of sophistication. The standout balloon sleeves bring a dramatic flair to this otherwise sleek dress. Perfect for daytime events, this versatile piece can be styled for various casual occasions. Pair it with flat sandals and a woven bag for a relaxed family gathering, or dress it up with block heels and statement earrings for a lunch date with friends. The midi length allows for easy movement, making it ideal for outdoor events or city exploration. Layer with a denim jacket for cooler days or wear it on its own to showcase its beautiful silhouette. This dress is a wardrobe essential that combines comfort and style for the modern British woman.

    Principles

    Textured Jersey Ruched Detail Midi Dres

    £45.00£15.7565% Off
  25. Distinctive hanky hem design creates a flowing silhouette Elegant keyhole neckline with delicate tie detail Short sleeves with subtle flare for added movement Bold diagonal stripe pattern for eye-catching visual interest Relaxed fit with generous cut for all-day comfort This Principles blouse combines contemporary style with effortless wearability. The striking diagonal stripe pattern creates visual intrigue while the hanky hem adds a touch of feminine flair to your everyday wardrobe. Style with wide-leg trousers as shown for a balanced silhouette that works beautifully for casual office days or weekend brunches. The keyhole neckline offers a subtle hint of sophistication, making this piece versatile enough to transition from day to evening. For a complete daytime look, pair with tailored cream trousers and flat loafers, adding minimal jewellery to let the blouse's distinctive pattern take centre stage. Perfect for family gatherings or casual coffee dates where comfort meets style.Distinctive hanky hem design creates a flowing silhouette Elegant keyhole neckline with delicate tie detail Short sleeves with subtle flare for added movement Bold diagonal stripe pattern for eye-catching visual interest Relaxed fit with generous cut for all-day comfort This Principles blouse combines contemporary style with effortless wearability. The striking diagonal stripe pattern creates visual intrigue while the hanky hem adds a touch of feminine flair to your everyday wardrobe. Style with wide-leg trousers as shown for a balanced silhouette that works beautifully for casual office days or weekend brunches. The keyhole neckline offers a subtle hint of sophistication, making this piece versatile enough to transition from day to evening. For a complete daytime look, pair with tailored cream trousers and flat loafers, adding minimal jewellery to let the blouse's distinctive pattern take centre stage. Perfect for family gatherings or casual coffee dates where comfort meets style.

    Principles

    Stripe Print Hanky Hem Sleeve Blouse

    £32.00£14.4955% Off
  26. Elegant cowl neckline that drapes beautifully across the dcolletage Sleek midi length silhouette with a fluid, flowing skirt Subtle side gathering that creates flattering dimension Luxurious satin finish that catches the light as you move Sleeveless design perfect for showcasing statement jewellery This sophisticated Principles occasion dress combines timeless elegance with contemporary styling. The sumptuous satin fabric creates a liquid-like drape that moves gracefully with every step, while the cowl neckline adds a touch of refined glamour. Perfect for weddings, formal dinners, or race day events, this midi dress offers versatile styling options. Pair with strappy heels and a structured clutch as shown for classic evening sophistication, or customise with bold statement earrings for added drama. For cooler evenings, layer with a tailored blazer or delicate pashmina. The clean lines and flowing silhouette create a flattering profile that transitions effortlessly from daytime celebrations to evening affairs, making this a wardrobe essential for your special occasion collection.Elegant cowl neckline that drapes beautifully across the dcolletage Sleek midi length silhouette with a fluid, flowing skirt Subtle side gathering that creates flattering dimension Luxurious satin finish that catches the light as you move Sleeveless design perfect for showcasing statement jewellery This sophisticated Principles occasion dress combines timeless elegance with contemporary styling. The sumptuous satin fabric creates a liquid-like drape that moves gracefully with every step, while the cowl neckline adds a touch of refined glamour. Perfect for weddings, formal dinners, or race day events, this midi dress offers versatile styling options. Pair with strappy heels and a structured clutch as shown for classic evening sophistication, or customise with bold statement earrings for added drama. For cooler evenings, layer with a tailored blazer or delicate pashmina. The clean lines and flowing silhouette create a flattering profile that transitions effortlessly from daytime celebrations to evening affairs, making this a wardrobe essential for your special occasion collection.

    Principles

    Brown Occasion Satin Cowl Neck Midi Dress

    £65.00£25.0062% Off
  27. Elegant midi dress featuring a distinctive stripe pattern and flattering tie waist detail Relaxed crew neckline with subtle gathering for a feminine touch Short, kimono-style sleeves offering comfortable movement Self-fabric belt that cinches the waist for a customisable fit Versatile midi length perfect for day-to-evening transitions This Principles Stripe Tie Waist Midi Dress combines effortless style with everyday comfort. The relaxed silhouette with its gathered neckline creates a soft, flowing effect whilst the tie belt defines your waistline beautifully. As seen on our model, pair with minimal flat sandals for a casual daytime look that's perfect for weekend brunches or family gatherings. For cooler days, layer with a lightweight cardigan or denim jacket and trainers. The woven fabric drapes elegantly, making this dress a reliable option for your casual wardrobe. Its versatility shines when accessorised with simple jewellery and a crossbody bag for shopping trips or casual meet-ups with friends. The timeless design ensures this piece will remain a wardrobe favourite season after season.Elegant midi dress featuring a distinctive stripe pattern and flattering tie waist detail Relaxed crew neckline with subtle gathering for a feminine touch Short, kimono-style sleeves offering comfortable movement Self-fabric belt that cinches the waist for a customisable fit Versatile midi length perfect for day-to-evening transitions This Principles Stripe Tie Waist Midi Dress combines effortless style with everyday comfort. The relaxed silhouette with its gathered neckline creates a soft, flowing effect whilst the tie belt defines your waistline beautifully. As seen on our model, pair with minimal flat sandals for a casual daytime look that's perfect for weekend brunches or family gatherings. For cooler days, layer with a lightweight cardigan or denim jacket and trainers. The woven fabric drapes elegantly, making this dress a reliable option for your casual wardrobe. Its versatility shines when accessorised with simple jewellery and a crossbody bag for shopping trips or casual meet-ups with friends. The timeless design ensures this piece will remain a wardrobe favourite season after season.

    Principles

    Stripe Tie Waist Midi Dress

    £55.00£17.5068% Off
  28. Double-breasted design with striking metallic button fastening for a sophisticated silhouette Classic pinstripe pattern throughout adds timeless appeal to this regular fit blazer Notched lapel collar creates a structured, tailored appearance Long sleeves with subtle button detail at cuffs for refined finishing Versatile linen-blend fabric offers breathability and comfortable movement This Principles double-breasted blazer brings contemporary flair to a classic design. The regular fit ensures comfort whilst maintaining a smart appearance, perfect for creating a polished daytime look. Style as seen with light-coloured trousers and a simple top underneath for an effortlessly chic ensemble that works beautifully for lunch dates or casual office settings. The blazer's structured shape makes it an excellent layering piece for transitional weather - pair with jeans and trainers for weekend brunches or dress up with tailored trousers and loafers for more important daytime meetings. The linen-blend fabric provides a textural element that adds interest to your outfit whilst ensuring you stay comfortable throughout the day. A versatile wardrobe staple that will serve you well for family gatherings and smart-casual events alike.Double-breasted design with striking metallic button fastening for a sophisticated silhouette Classic pinstripe pattern throughout adds timeless appeal to this regular fit blazer Notched lapel collar creates a structured, tailored appearance Long sleeves with subtle button detail at cuffs for refined finishing Versatile linen-blend fabric offers breathability and comfortable movement This Principles double-breasted blazer brings contemporary flair to a classic design. The regular fit ensures comfort whilst maintaining a smart appearance, perfect for creating a polished daytime look. Style as seen with light-coloured trousers and a simple top underneath for an effortlessly chic ensemble that works beautifully for lunch dates or casual office settings. The blazer's structured shape makes it an excellent layering piece for transitional weather - pair with jeans and trainers for weekend brunches or dress up with tailored trousers and loafers for more important daytime meetings. The linen-blend fabric provides a textural element that adds interest to your outfit whilst ensuring you stay comfortable throughout the day. A versatile wardrobe staple that will serve you well for family gatherings and smart-casual events alike.

    Principles

    Double Breasted Linen Pinstripe Blazer

    £59.00£19.5067% Off
  29. Elegant square neckline with delicate adjustable straps for a personalised fit Eye-catching geometric print in a striking monochrome palette Pleated fabric adds texture and movement to this midi-length dress Flattering tie waist detail to accentuate your silhouette Versatile midi length perfect for various daytime occasions This Principles dress showcases a bold geometric print that makes a statement without trying too hard. The pleated fabric creates beautiful movement as you walk, while the square neckline frames your dcolletage with modern elegance. Style with flat sandals and oversized sunglasses for a casual weekend brunch, or pair with statement earrings and strappy sandals for garden parties and family gatherings. The tie waist detail allows you to customise the fit to your preference, creating a feminine silhouette that works beautifully for daytime events. Layer with a lightweight denim jacket when the temperature drops, or add a crossbody bag for a practical yet stylish finishing touch to your ensemble.Elegant square neckline with delicate adjustable straps for a personalised fit Eye-catching geometric print in a striking monochrome palette Pleated fabric adds texture and movement to this midi-length dress Flattering tie waist detail to accentuate your silhouette Versatile midi length perfect for various daytime occasions This Principles dress showcases a bold geometric print that makes a statement without trying too hard. The pleated fabric creates beautiful movement as you walk, while the square neckline frames your dcolletage with modern elegance. Style with flat sandals and oversized sunglasses for a casual weekend brunch, or pair with statement earrings and strappy sandals for garden parties and family gatherings. The tie waist detail allows you to customise the fit to your preference, creating a feminine silhouette that works beautifully for daytime events. Layer with a lightweight denim jacket when the temperature drops, or add a crossbody bag for a practical yet stylish finishing touch to your ensemble.

    Principles

    Mono Geo Printed Pleat Dress

    £49.00£17.0065% Off
  30. Sleek crew neckline with a sleeveless design for effortless warm-weather styling Distinctive shaped waist seam detail that creates a flattering silhouette Practical side pockets for convenient storage of small essentials Elegant midi length that falls below the knee for versatile styling options Subtle stretch in the fabric allows for comfortable all-day wear This sophisticated Principles midi dress combines contemporary design with everyday comfort. The shaped waist seam detail creates a beautifully feminine silhouette whilst maintaining a clean, minimalist aesthetic. Perfect for daytime occasions, style with strappy heels as shown for lunch with friends, or dress down with white trainers and a denim jacket for weekend outings. The versatile design transitions seamlessly from family gatherings to casual office settings when paired with a lightweight cardigan and ballet flats. The practical side pockets add functionality to this elegant piece, whilst the sleeveless cut makes it ideal for layering. This dress offers the perfect balance of refined style and casual comfort, making it a wardrobe staple you'll reach for time and again throughout the warmer months.Sleek crew neckline with a sleeveless design for effortless warm-weather styling Distinctive shaped waist seam detail that creates a flattering silhouette Practical side pockets for convenient storage of small essentials Elegant midi length that falls below the knee for versatile styling options Subtle stretch in the fabric allows for comfortable all-day wear This sophisticated Principles midi dress combines contemporary design with everyday comfort. The shaped waist seam detail creates a beautifully feminine silhouette whilst maintaining a clean, minimalist aesthetic. Perfect for daytime occasions, style with strappy heels as shown for lunch with friends, or dress down with white trainers and a denim jacket for weekend outings. The versatile design transitions seamlessly from family gatherings to casual office settings when paired with a lightweight cardigan and ballet flats. The practical side pockets add functionality to this elegant piece, whilst the sleeveless cut makes it ideal for layering. This dress offers the perfect balance of refined style and casual comfort, making it a wardrobe staple you'll reach for time and again throughout the warmer months.

    Principles

    Green Shaped Waist Seam Detail Midi Dress

    £49.00£29.2540% Off
  31. Elegant wrap design with D-ring fastening for a secure and adjustable fit Charming puff sleeves add a touch of feminine flair to this daytime dress Crafted from breathable cotton poplin for all-day comfort Midi-length silhouette with a flattering wrap front detail Fully lined with cotton for a smooth, comfortable feel against the skin This striped cotton poplin wrap dress from Principles combines timeless style with modern detailing. The wrap design creates a flattering silhouette that suits various body types, while the D-ring fastening adds both visual interest and practical adjustability. Style this versatile piece with white leather sandals as shown for casual daytime outings, or dress it up with espadrille wedges for garden parties and family gatherings. The breathable cotton construction makes it ideal for warm weather occasions, from weekend brunches to holiday strolls. For cooler days, layer with a lightweight denim jacket and accessorise with simple gold-toned jewellery to complement the dress's refined aesthetic. This easy-care garment transitions effortlessly from day to evening, making it a wardrobe essential for the fashion-conscious woman.Elegant wrap design with D-ring fastening for a secure and adjustable fit Charming puff sleeves add a touch of feminine flair to this daytime dress Crafted from breathable cotton poplin for all-day comfort Midi-length silhouette with a flattering wrap front detail Fully lined with cotton for a smooth, comfortable feel against the skin This striped cotton poplin wrap dress from Principles combines timeless style with modern detailing. The wrap design creates a flattering silhouette that suits various body types, while the D-ring fastening adds both visual interest and practical adjustability. Style this versatile piece with white leather sandals as shown for casual daytime outings, or dress it up with espadrille wedges for garden parties and family gatherings. The breathable cotton construction makes it ideal for warm weather occasions, from weekend brunches to holiday strolls. For cooler days, layer with a lightweight denim jacket and accessorise with simple gold-toned jewellery to complement the dress's refined aesthetic. This easy-care garment transitions effortlessly from day to evening, making it a wardrobe essential for the fashion-conscious woman.

    Principles

    Pink Stripe D - Ring Cotton Poplin Wrap Dress

    £49.00£17.5064% Off
  32. Striking geometric print in vibrant hues Collarless neckline for a modern twist Three-quarter length sleeves with contrasting cuffs Belted waist for a flattering silhouette Midi length with a flowing A-line skirt This eye-catching shirt dress from Principles is a versatile addition to your wardrobe. The bold geometric print creates a captivating visual impact, while the collarless design adds a contemporary edge. Perfect for daytime events, this dress can be styled for various casual occasions. Pair it with flat sandals and a woven tote for a relaxed family gathering, or dress it up with block-heeled mules for lunch with friends. The belted waist allows you to customise the fit, accentuating your figure. For cooler days, layer with a lightweight cardigan or denim jacket. The midi length offers both comfort and style, making it suitable for a range of social settings from weekend brunches to casual office environments. This Principles dress effortlessly combines comfort and style, ensuring you look polished for any daytime engagement.Striking geometric print in vibrant hues Collarless neckline for a modern twist Three-quarter length sleeves with contrasting cuffs Belted waist for a flattering silhouette Midi length with a flowing A-line skirt This eye-catching shirt dress from Principles is a versatile addition to your wardrobe. The bold geometric print creates a captivating visual impact, while the collarless design adds a contemporary edge. Perfect for daytime events, this dress can be styled for various casual occasions. Pair it with flat sandals and a woven tote for a relaxed family gathering, or dress it up with block-heeled mules for lunch with friends. The belted waist allows you to customise the fit, accentuating your figure. For cooler days, layer with a lightweight cardigan or denim jacket. The midi length offers both comfort and style, making it suitable for a range of social settings from weekend brunches to casual office environments. This Principles dress effortlessly combines comfort and style, ensuring you look polished for any daytime engagement.

    Principles

    Blue Belted Contrast Detail Collarless Shirt Dress

    £59.00£47.2020% Off
  33. Elegant halterneck design with cross-over neckline detail for a flattering silhouette Delicate broderie anglaise pattern throughout adds texture and visual interest Midi length falls gracefully below the knee for versatile styling options Fully lined with cotton for comfort and breathability Subtle keyhole back fastening adds a refined finishing touch This charming halterneck midi dress from Principles showcases beautiful broderie detailing and a distinctive cross-over neckline that frames the dcolletage perfectly. The flowing midi silhouette creates an effortlessly feminine look whilst the cotton fabric ensures all-day comfort. Style with neutral-toned block heel sandals as seen on our model for casual garden parties or family gatherings. For cooler days, layer with a lightweight denim jacket and accessorise with delicate hoop earrings. This versatile piece transitions seamlessly from daytime brunches to evening barbecues-simply switch your footwear from flat sandals to espadrille wedges as the occasion demands. The timeless design makes it a wardrobe staple that you'll reach for throughout the warmer months.Elegant halterneck design with cross-over neckline detail for a flattering silhouette Delicate broderie anglaise pattern throughout adds texture and visual interest Midi length falls gracefully below the knee for versatile styling options Fully lined with cotton for comfort and breathability Subtle keyhole back fastening adds a refined finishing touch This charming halterneck midi dress from Principles showcases beautiful broderie detailing and a distinctive cross-over neckline that frames the dcolletage perfectly. The flowing midi silhouette creates an effortlessly feminine look whilst the cotton fabric ensures all-day comfort. Style with neutral-toned block heel sandals as seen on our model for casual garden parties or family gatherings. For cooler days, layer with a lightweight denim jacket and accessorise with delicate hoop earrings. This versatile piece transitions seamlessly from daytime brunches to evening barbecues-simply switch your footwear from flat sandals to espadrille wedges as the occasion demands. The timeless design makes it a wardrobe staple that you'll reach for throughout the warmer months.

    Principles

    Green Halterneck Broderie Midi Dress

    £55.00£22.7559% Off
  34. Quilted design for added warmth and texture Contrast corduroy collar for a stylish accent Roomy patch pockets for practicality Button-through front closure for easy wear Mid-thigh length offering versatile coverage This Principles quilted jacket combines practicality with effortless style, making it a versatile addition to your autumn and winter wardrobe. The contrast corduroy collar adds a touch of sophistication, while the quilted design ensures you stay cosy on chilly days. Perfect for casual outings, this jacket can be styled with a variety of looks. Layer it over a chunky knit jumper and pair with your favourite jeans and ankle boots for a classic weekend ensemble. For a smarter appearance, wear it over a crisp white shirt, tailored trousers, and loafers. The mid-thigh length provides ample coverage, making it ideal for those in-between seasons when the weather can be unpredictable. Whether you're heading to a family gathering or running errands in town, this jacket will keep you looking chic and feeling comfortable all day long.Quilted design for added warmth and texture Contrast corduroy collar for a stylish accent Roomy patch pockets for practicality Button-through front closure for easy wear Mid-thigh length offering versatile coverage This Principles quilted jacket combines practicality with effortless style, making it a versatile addition to your autumn and winter wardrobe. The contrast corduroy collar adds a touch of sophistication, while the quilted design ensures you stay cosy on chilly days. Perfect for casual outings, this jacket can be styled with a variety of looks. Layer it over a chunky knit jumper and pair with your favourite jeans and ankle boots for a classic weekend ensemble. For a smarter appearance, wear it over a crisp white shirt, tailored trousers, and loafers. The mid-thigh length provides ample coverage, making it ideal for those in-between seasons when the weather can be unpredictable. Whether you're heading to a family gathering or running errands in town, this jacket will keep you looking chic and feeling comfortable all day long.

    Principles

    Quilted Contrast Cord Collar Jacket

    £95.00£33.0065% Off
  35. Structured fit and flare silhouette for a flattering shape High neckline adds a touch of sophistication Midi length perfect for various occasions Cap sleeves with subtle shoulder detail Versatile woven fabric with stretch for comfort This stunning midi dress showcases a beautifully structured fit and flare design, creating an elegant and feminine silhouette. The high neckline and cap sleeves with subtle shoulder detail add a refined touch, making it ideal for formal events and special occasions. Style this versatile piece with strappy heels and statement earrings for a polished look at weddings or race days. For a more understated ensemble, pair with nude court shoes and a clutch bag for graduations or work functions. The midi length offers a contemporary twist on classic occasion wear, ensuring you'll stand out for all the right reasons. With its figure-flattering shape and comfortable stretch fabric, this dress is sure to become a go-to favourite for any event where you want to make a lasting impression.Structured fit and flare silhouette for a flattering shape High neckline adds a touch of sophistication Midi length perfect for various occasions Cap sleeves with subtle shoulder detail Versatile woven fabric with stretch for comfort This stunning midi dress showcases a beautifully structured fit and flare design, creating an elegant and feminine silhouette. The high neckline and cap sleeves with subtle shoulder detail add a refined touch, making it ideal for formal events and special occasions. Style this versatile piece with strappy heels and statement earrings for a polished look at weddings or race days. For a more understated ensemble, pair with nude court shoes and a clutch bag for graduations or work functions. The midi length offers a contemporary twist on classic occasion wear, ensuring you'll stand out for all the right reasons. With its figure-flattering shape and comfortable stretch fabric, this dress is sure to become a go-to favourite for any event where you want to make a lasting impression.

    Principles

    Green Structured Fit And Flare Midi Dress

    £65.00£27.0058% Off
  36. Multi Colourblock Belted Midi DressMulti Colourblock Belted Midi Dress

    Principles

    Multi Colourblock Belted Midi Dress

    £49.00£23.2553% Off
  37. Elegant wrap design with side tie fastening for a flattering silhouette Subtle striped pattern adds visual interest to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Lightweight linen blend fabric provides breathable comfort for all-day wear Versatile regular fit allows for easy layering and styling options This Principles wrap top combines effortless style with everyday practicality. The distinctive wrap design creates a feminine silhouette that flatters all figures, whilst the subtle striped pattern adds a touch of sophistication. Style with wide-leg trousers as shown for a contemporary daytime look that works beautifully for lunch dates or casual office settings. For weekend outings, pair with your favourite denim and trainers for an understated yet polished ensemble. The neutral tone makes this top incredibly versatile - layer under a tailored blazer when the temperature drops or wear alone with statement jewellery for casual gatherings. The linen blend fabric offers a textural element that transitions seamlessly between seasons, making this a wardrobe staple you'll reach for time and again.Elegant wrap design with side tie fastening for a flattering silhouette Subtle striped pattern adds visual interest to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Lightweight linen blend fabric provides breathable comfort for all-day wear Versatile regular fit allows for easy layering and styling options This Principles wrap top combines effortless style with everyday practicality. The distinctive wrap design creates a feminine silhouette that flatters all figures, whilst the subtle striped pattern adds a touch of sophistication. Style with wide-leg trousers as shown for a contemporary daytime look that works beautifully for lunch dates or casual office settings. For weekend outings, pair with your favourite denim and trainers for an understated yet polished ensemble. The neutral tone makes this top incredibly versatile - layer under a tailored blazer when the temperature drops or wear alone with statement jewellery for casual gatherings. The linen blend fabric offers a textural element that transitions seamlessly between seasons, making this a wardrobe staple you'll reach for time and again.

    Principles

    Ivory Striped Linen Blend Wrap Top

    £32.00£16.0050% Off
  38. Striking embroidered detail on the lower half of the dress Elegant tie-front design for a customisable fit Three-quarter length sleeves for versatile wear Collared neckline adds a touch of sophistication Side pockets for practicality and convenience This enchanting shirt dress from Principles is a testament to effortless style. The eye-catching embroidered detail adorning the lower half of the dress creates a captivating focal point, whilst the tie-front design allows for a personalised fit to suit your silhouette. Perfect for a range of daytime occasions, this dress can be styled with flat sandals and a woven tote for a leisurely weekend brunch, or paired with white trainers and a denim jacket for a casual day out shopping. The three-quarter length sleeves offer adaptability for changing weather, making it an ideal choice for family gatherings or outdoor events. Accessorise with delicate gold jewellery to complement the intricate embroidery and enhance the overall look. This versatile piece transitions seamlessly from a relaxed day in the park to an informal dinner with friends, embodying the essence of easy-going British summer style.Striking embroidered detail on the lower half of the dress Elegant tie-front design for a customisable fit Three-quarter length sleeves for versatile wear Collared neckline adds a touch of sophistication Side pockets for practicality and convenience This enchanting shirt dress from Principles is a testament to effortless style. The eye-catching embroidered detail adorning the lower half of the dress creates a captivating focal point, whilst the tie-front design allows for a personalised fit to suit your silhouette. Perfect for a range of daytime occasions, this dress can be styled with flat sandals and a woven tote for a leisurely weekend brunch, or paired with white trainers and a denim jacket for a casual day out shopping. The three-quarter length sleeves offer adaptability for changing weather, making it an ideal choice for family gatherings or outdoor events. Accessorise with delicate gold jewellery to complement the intricate embroidery and enhance the overall look. This versatile piece transitions seamlessly from a relaxed day in the park to an informal dinner with friends, embodying the essence of easy-going British summer style.

    Principles

    Green Embroidered Detail Tie Front Shirt Dress

    £55.00£19.0065% Off
  39. Pocket Detail Ponte Shift DressPocket Detail Ponte Shift Dress

    Principles

    Pocket Detail Ponte Shift Dress

    £55.00£19.0065% Off
  40. Striking floral print shirt dress with vibrant contrasting hues Elegant collared neckline and button-down front Flattering belted waist for a defined silhouette Three-quarter length sleeves with subtle flare Midi length with a graceful A-line skirt This eye-catching shirt dress from Principles is a versatile addition to your wardrobe, perfect for various daytime occasions. The satin fabric lends a luxurious sheen, while the bold floral print adds a touch of whimsy to your ensemble. Style this dress for a family gathering by pairing it with nude strappy sandals and delicate gold earrings. For a casual day out, throw on a denim jacket and white trainers for a more relaxed look. The belted waist allows you to customise the fit, accentuating your figure beautifully. Whether you're heading to a leisurely brunch or a daytime garden party, this dress will ensure you look effortlessly chic. Its machine-washable fabric makes it practical for everyday wear, allowing you to maintain its vibrancy with ease.Striking floral print shirt dress with vibrant contrasting hues Elegant collared neckline and button-down front Flattering belted waist for a defined silhouette Three-quarter length sleeves with subtle flare Midi length with a graceful A-line skirt This eye-catching shirt dress from Principles is a versatile addition to your wardrobe, perfect for various daytime occasions. The satin fabric lends a luxurious sheen, while the bold floral print adds a touch of whimsy to your ensemble. Style this dress for a family gathering by pairing it with nude strappy sandals and delicate gold earrings. For a casual day out, throw on a denim jacket and white trainers for a more relaxed look. The belted waist allows you to customise the fit, accentuating your figure beautifully. Whether you're heading to a leisurely brunch or a daytime garden party, this dress will ensure you look effortlessly chic. Its machine-washable fabric makes it practical for everyday wear, allowing you to maintain its vibrancy with ease.

    Principles

    Blue Floral Print Belted Satin Shirt Dress

    £49.00£29.2540% Off
  41. Crinkle Viscose Tie Waist Column Midi DressCrinkle Viscose Tie Waist Column Midi Dress

    Principles

    Crinkle Viscose Tie Waist Column Midi Dress

    £35.00£13.7461% Off
  42. Elegant V-neckline with gathered detailing for a flattering silhouette Charming puff sleeves with elasticated cuffs for a feminine touch Fitted waistband creating a defined, structured shape Practical side pockets for everyday convenience Midi length design falling below the knee for versatile styling options This linen-look midi dress from Principles offers effortless style for your daytime wardrobe. The flattering V-neckline and puff sleeves create a feminine silhouette, while the fitted waistband accentuates your natural shape before flowing into a relaxed skirt. Style with flat sandals and a woven tote for weekend brunches or farmers' markets. For a more polished daytime look, pair with a denim jacket and trainers, adding statement jewellery like the model's cuff bracelet and drop earrings. The practical side pockets add functionality to this already versatile piece, making it perfect for garden parties, casual family gatherings, or leisurely afternoon teas. This dress transitions beautifully from spring through autumn with appropriate layering.Elegant V-neckline with gathered detailing for a flattering silhouette Charming puff sleeves with elasticated cuffs for a feminine touch Fitted waistband creating a defined, structured shape Practical side pockets for everyday convenience Midi length design falling below the knee for versatile styling options This linen-look midi dress from Principles offers effortless style for your daytime wardrobe. The flattering V-neckline and puff sleeves create a feminine silhouette, while the fitted waistband accentuates your natural shape before flowing into a relaxed skirt. Style with flat sandals and a woven tote for weekend brunches or farmers' markets. For a more polished daytime look, pair with a denim jacket and trainers, adding statement jewellery like the model's cuff bracelet and drop earrings. The practical side pockets add functionality to this already versatile piece, making it perfect for garden parties, casual family gatherings, or leisurely afternoon teas. This dress transitions beautifully from spring through autumn with appropriate layering.

    Principles

    Navy Linen Look V-Neck Midi Dress

    £49.00£17.0065% Off
  43. Elegant column silhouette midi dress with a flattering straight cut Delicate gauze fabric texture provides a lightweight, breathable feel Subtle gathering detail at the round neckline adds feminine interest Cap sleeves offer comfortable coverage whilst maintaining a fresh look Fully lined with cotton for comfort and opacity throughout the day This versatile Principles midi dress combines effortless style with day-long comfort. The clean column shape creates a refined silhouette that works beautifully for various daytime occasions. Style with minimal strappy sandals and statement earrings for casual gatherings, or pair with a denim jacket and trainers for weekend brunches. The textured gauze fabric drapes beautifully whilst the cotton lining ensures a comfortable fit against the skin. For cooler days, layer with a lightweight cardigan or cropped jacket. The midi length makes this piece particularly suitable for family events or casual garden parties where you want to look polished yet relaxed. Accessorise with a structured cross-body bag and simple bangle to complete this understated yet sophisticated daywear ensemble.Elegant column silhouette midi dress with a flattering straight cut Delicate gauze fabric texture provides a lightweight, breathable feel Subtle gathering detail at the round neckline adds feminine interest Cap sleeves offer comfortable coverage whilst maintaining a fresh look Fully lined with cotton for comfort and opacity throughout the day This versatile Principles midi dress combines effortless style with day-long comfort. The clean column shape creates a refined silhouette that works beautifully for various daytime occasions. Style with minimal strappy sandals and statement earrings for casual gatherings, or pair with a denim jacket and trainers for weekend brunches. The textured gauze fabric drapes beautifully whilst the cotton lining ensures a comfortable fit against the skin. For cooler days, layer with a lightweight cardigan or cropped jacket. The midi length makes this piece particularly suitable for family events or casual garden parties where you want to look polished yet relaxed. Accessorise with a structured cross-body bag and simple bangle to complete this understated yet sophisticated daywear ensemble.

    Principles

    Short Sleeve Gauze Column Midi Dress

    £49.00£17.0065% Off
  44. Sleeveless design with classic collar for a sophisticated silhouette Flattering peplum waist with D-ring belt detail for adjustable fit Crafted from breathable linen-cotton blend for comfort throughout the day Button-through front with clean finishing for effortless style Wide-leg trousers create a balanced, contemporary proportion This striking Principles co-ord brings together the best of casual refinement and warm-weather practicality. The sleeveless shirt features a smart collar and peplum detail that creates a feminine silhouette, whilst the D-ring belt allows for customised waist definition. Pair with the matching wide-leg trousers for a coordinated daytime look that works beautifully for garden parties or alfresco dining. For casual outings, style with white trainers and a woven tote, or dress up with neutral-toned sandals and delicate gold jewellery for lunch with friends. The natural linen-cotton blend offers breathability and a textured finish that's perfect for summer socialising. This versatile set can also be worn as separates - try the shirt with denim or the trousers with a simple camisole for extended wardrobe options.Sleeveless design with classic collar for a sophisticated silhouette Flattering peplum waist with D-ring belt detail for adjustable fit Crafted from breathable linen-cotton blend for comfort throughout the day Button-through front with clean finishing for effortless style Wide-leg trousers create a balanced, contemporary proportion This striking Principles co-ord brings together the best of casual refinement and warm-weather practicality. The sleeveless shirt features a smart collar and peplum detail that creates a feminine silhouette, whilst the D-ring belt allows for customised waist definition. Pair with the matching wide-leg trousers for a coordinated daytime look that works beautifully for garden parties or alfresco dining. For casual outings, style with white trainers and a woven tote, or dress up with neutral-toned sandals and delicate gold jewellery for lunch with friends. The natural linen-cotton blend offers breathability and a textured finish that's perfect for summer socialising. This versatile set can also be worn as separates - try the shirt with denim or the trousers with a simple camisole for extended wardrobe options.

    Principles

    Pink D-Ring Linen Shirt

    £49.00£19.5060% Off
  45. Elegant gathered detailing adds a touch of sophistication Long sleeves with subtle volume for a refined silhouette Classic collared neckline for a timeless look Versatile woven fabric suitable for various occasions Button-down front for easy wear and styling options This Principles gathered detail long sleeve shirt is a versatile addition to your wardrobe, perfect for elevating your everyday style. The subtle gathering adds a feminine touch to the classic shirt design, creating interest without overwhelming the overall look. Style this piece effortlessly for a range of casual events - pair it with wide-leg denim trousers and trainers for a relaxed weekend brunch, or tuck it into a midi skirt with ballet flats for a family gathering. The shirt's adaptable nature allows for easy transition from day to night - simply swap your casual bottoms for tailored trousers and add some statement earrings for an impromptu dinner date. Its neutral palette ensures it will complement a variety of outfits, making it a go-to piece for those moments when you want to look put-together with minimal effort.Elegant gathered detailing adds a touch of sophistication Long sleeves with subtle volume for a refined silhouette Classic collared neckline for a timeless look Versatile woven fabric suitable for various occasions Button-down front for easy wear and styling options This Principles gathered detail long sleeve shirt is a versatile addition to your wardrobe, perfect for elevating your everyday style. The subtle gathering adds a feminine touch to the classic shirt design, creating interest without overwhelming the overall look. Style this piece effortlessly for a range of casual events - pair it with wide-leg denim trousers and trainers for a relaxed weekend brunch, or tuck it into a midi skirt with ballet flats for a family gathering. The shirt's adaptable nature allows for easy transition from day to night - simply swap your casual bottoms for tailored trousers and add some statement earrings for an impromptu dinner date. Its neutral palette ensures it will complement a variety of outfits, making it a go-to piece for those moments when you want to look put-together with minimal effort.

    Principles

    Gathered Detail Long Sleeve Shirt

    £35.00£14.2459% Off
  46. Elegant midi length for a sophisticated silhouette Striking puff sleeves add a touch of drama Cinched waist design creates a flattering shape Crew neckline for a classic, refined look Versatile woven fabric suitable for various occasions This Principles Occasion Puff Sleeve Midi Dress is a stunning choice for your next formal event. The midi length strikes the perfect balance between elegance and practicality, while the eye-catching puff sleeves inject a dose of contemporary flair. The cinched waist design accentuates your figure, creating a beautifully feminine silhouette. Style this dress with strappy heels and a clutch bag for weddings or race days. For a more understated look, pair it with pointed-toe court shoes and delicate jewellery for graduations or formal dinners. The versatile nature of this dress allows for easy accessorising, making it a wardrobe staple for various special occasions throughout the year. Its timeless design ensures you'll reach for it season after season, making it a worthy investment for your occasion wear collection.Elegant midi length for a sophisticated silhouette Striking puff sleeves add a touch of drama Cinched waist design creates a flattering shape Crew neckline for a classic, refined look Versatile woven fabric suitable for various occasions This Principles Occasion Puff Sleeve Midi Dress is a stunning choice for your next formal event. The midi length strikes the perfect balance between elegance and practicality, while the eye-catching puff sleeves inject a dose of contemporary flair. The cinched waist design accentuates your figure, creating a beautifully feminine silhouette. Style this dress with strappy heels and a clutch bag for weddings or race days. For a more understated look, pair it with pointed-toe court shoes and delicate jewellery for graduations or formal dinners. The versatile nature of this dress allows for easy accessorising, making it a wardrobe staple for various special occasions throughout the year. Its timeless design ensures you'll reach for it season after season, making it a worthy investment for your occasion wear collection.

    Principles

    Occasion Puff Sleeve Midi Dress

    £59.00£20.6565% Off
  47. Collared midi dress with striking contrast piping detail along the hem and sleeves Flattering drawstring waist design that creates a defined silhouette Practical side pockets for everyday functionality Relaxed elbow-length sleeves with contrast trim finish Crafted from breathable cotton poplin fabric for all-day comfort This versatile Principles midi dress combines casual comfort with refined style. The classic collared neckline and V-front opening create a flattering frame, while the drawstring waist allows for an adjustable fit that complements your figure. The contrast piping detail adds a contemporary twist to this timeless silhouette. Style with flat sandals and a woven tote bag for weekend brunches, or dress up with espadrille wedges and statement earrings for garden parties. The breathable cotton fabric makes it ideal for warm-weather outings, whilst the midi length ensures it remains appropriate for family gatherings. For cooler evenings, layer with a lightweight denim jacket and switch to ankle boots for an effortless transition into autumn dressing. This fuss-free piece will quickly become a cornerstone of your casual wardrobe.Collared midi dress with striking contrast piping detail along the hem and sleeves Flattering drawstring waist design that creates a defined silhouette Practical side pockets for everyday functionality Relaxed elbow-length sleeves with contrast trim finish Crafted from breathable cotton poplin fabric for all-day comfort This versatile Principles midi dress combines casual comfort with refined style. The classic collared neckline and V-front opening create a flattering frame, while the drawstring waist allows for an adjustable fit that complements your figure. The contrast piping detail adds a contemporary twist to this timeless silhouette. Style with flat sandals and a woven tote bag for weekend brunches, or dress up with espadrille wedges and statement earrings for garden parties. The breathable cotton fabric makes it ideal for warm-weather outings, whilst the midi length ensures it remains appropriate for family gatherings. For cooler evenings, layer with a lightweight denim jacket and switch to ankle boots for an effortless transition into autumn dressing. This fuss-free piece will quickly become a cornerstone of your casual wardrobe.

    Principles

    Black Contrast Poplin Drawstring Midi Dress

    £49.00£17.0065% Off
  48. Striking geometric print midi dress with distinctive lapel collar detail Flattering cap sleeve design offering comfortable arm coverage Elegant midi length that falls gracefully below the knee Sophisticated silhouette with subtle waist definition Lightweight viscose fabric providing excellent drape and movement This Principles midi dress showcases a captivating geometric print that makes a statement without overwhelming. The distinctive lapel collar adds a refined touch to the relaxed silhouette, while the cap sleeves create a balanced look suitable for various occasions. Style with strappy sandals as shown for casual daytime gatherings, or transform your look with a denim jacket and trainers for weekend brunches. The versatile midi length works beautifully for family celebrations or informal garden parties. For cooler days, layer with a lightweight cardigan and ankle boots. The flowing viscose fabric ensures all-day comfort whilst maintaining an effortlessly chic appearance, making this dress a wardrobe essential that transitions seamlessly from casual daywear to relaxed evening settings.Striking geometric print midi dress with distinctive lapel collar detail Flattering cap sleeve design offering comfortable arm coverage Elegant midi length that falls gracefully below the knee Sophisticated silhouette with subtle waist definition Lightweight viscose fabric providing excellent drape and movement This Principles midi dress showcases a captivating geometric print that makes a statement without overwhelming. The distinctive lapel collar adds a refined touch to the relaxed silhouette, while the cap sleeves create a balanced look suitable for various occasions. Style with strappy sandals as shown for casual daytime gatherings, or transform your look with a denim jacket and trainers for weekend brunches. The versatile midi length works beautifully for family celebrations or informal garden parties. For cooler days, layer with a lightweight cardigan and ankle boots. The flowing viscose fabric ensures all-day comfort whilst maintaining an effortlessly chic appearance, making this dress a wardrobe essential that transitions seamlessly from casual daywear to relaxed evening settings.

    Principles

    Printed Lapel Detail Midi Dress

    £49.00£17.0065% Off