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YOUR SUMMER FASHION STYLING GUIDE

Ray-Bans, Birkenstocks, and summer dresses — these are just a few of the essential items to a luxe summer wardrobe. While denim cut-offs and Adidas flip flops have their place, we’re taking a look at how to elevate your summer wardrobe for an effortlessly chic and contemporary cool aesthetic, no matter the occasion.


WOMEN'S SUMMER FASHION - SUMMER DRESSES

A minimal shirt dress with a relaxed fit in nude, camel, or army green offers a polished look that's both office-appropriate and weekend-friendly. A white summer dress by a brand like Gina Bacconi can usher in a Mediterranean vibe with delicate finishes and breathable fabrics. Of course, you’ll also want an option for nights on the town (such as Sosandar), making the summer cocktail dress an essential for city socialites and holiday goers alike. Cutouts, sequins, and daring designs do particularly well here.


SHORTS & SKIRTS

From wrap skirts and form-fitting minis to tailored paper bag and bike shorts, summer skirts and shorts come in endless options. These can be worn day or night and dressed up or down, depending on how you style them. Midis are currently on the tip of every fashion editor's tongue and considering their versatility, it's no wonder why. From show-stopping Superdry prints to luxe silk blends, midis can be worn with Converse and a tank for a casual day look, or a billowy blouse and heeled sandals for a touch of summer romance.


SWIMWEAR & ACCESSORIES

Whether you're ready to show off your hot girl summer bod with an itsy bitsy Ted Baker bikini or opting for a classic one-piece that accentuates your feminine curves, women's swimwear is undoubtedly a highlight of summer fashion, and the right piece should always make you feel your best. Complete your poolside look with a boho-chic basket bag and a tunic, sarong, or kimono coverup.


MEN'S SUMMER FASHION - SHIRTS

Create a classic look with men’s summer t-shirts. Not only are they great for layering, which allows you to take any look from day to night without much effort, you can also use them as a way to add a pop of colour to your outfit. Men's Tommy Hilfiger short sleeve shirts can be paired with shorts or joggers for a comfortable day-to-day look, a well-fitted pair of designer jeans for a casual day or night look, or you could opt for a short sleeve collared cotton shirt for a smart-casual option.


SHORTS

While there's no replacement for a good pair of jeans, this season offers greater variety with the addition of a range of shorts. Options here include fleece and sweat shorts for active days, which can be paired with a neutral t-shirt and a pair of designer trainers; cotton and chino shorts which pair well with polo shirts and casual slip ons; and cargo shorts such as those from Superdry.


SWIMWEAR & ACCESSORIES

Whether you're going for a classic, understated look with neutrals from TOG24, a fun look with bold colours from Regatta, or bringing the holiday vibes with eye-catching patterns from Panareha, men’s swim shorts are the surest way to get you in the summer mood. Pair with a sleek pair of Ray-Bans and an iconic black cap from Armani Exchange, and you're ready to go from cityscape to pool party in style.


THE SUMMER LOOK FOR LESS

Whether you’re jetting off to somewhere exotic, or simply need an excuse to give your summerwear wardrobe an overhaul, Secret Sales is the answer to your styling needs. From designer dresses to head-turning shorts, luxury shades and more, shop the look for less in time for your summer holiday adventure.

SHOP THE HOLIDAY LOOK WITH SUPERDRY

Shop your new summer look with our Superdry collection

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