The Secret Sales app has arrived, and it changes the way you shop for designer brands at a discount. Whether you are hunting for a specific brand, building a new-season wardrobe or just having a browse, the app is built to make every visit feel like it was put together with you in mind. Here is everything you need to know.
A Shopping Feed That Actually Knows You
The best shopping experiences are the ones that feel relevant from the first tap. That's exactly what the Secret Sales app is built to do, right from the moment you open it.
After signing in to your existing account (or creating a new one if you're shopping with us for the first time), you can personalise your app by choosing your favourite categories, brands and sizes. Straight away, that shapes what you see. But it does not stop there. Over time, the more you shop and browse, the smarter your feed becomes, blending what you have told it with what you actually click, save and buy.
Select the categories that matter to you: Dresses, Trainers, Coats & Jackets, Bags and more.
Favourite your preferred brands so you never miss new deals from a label you love.
Set your sizes once and stop scrolling past items that will not fit.
Watch your 'For You' page adapt as the app learns your real preferences over time.
The result is a feed that reflects you: the brands, styles and sizes you actually care about.
Meet Secret Stylist: Your Personal Style Expert
Secret Stylist is built right into the app, and here are a few things it can help you with.
Find Your Perfect Outfit
Tell Secret Stylist what you're looking for, a wedding guest outfit, a smart-casual workwear look, something for a weekend away, and it will pull together suggestions from what's currently available. If you've saved your sizes and preferences, it'll factor those in too, but you don't need to have set anything up to get started. Either way, it looks at what actually works together as a complete outfit rather than just individual pieces.
Discover What Is Trending Right Now
Not sure what to search for? Ask Secret Stylist what's popular this season and it will show you what's trending across the site at that moment. It's a genuinely useful way to get inspiration without falling down a rabbit hole of endless scrolling.
Think of it as having a knowledgeable friend who knows what's live right now and can give you a straight answer about what to wear.
Visual Search: Shop What You See
See something you love, out and about, on someone else, or saved from somewhere online, and want to find your version of it? Tap the camera icon in the search bar at the top of the app, then take a photo or upload one you've already got saved, and we'll find similar pieces from what's currently available.
The Full Secret Sales Experience, In Your Pocket
All the features you already know and rely on from the website are built right into the app.
Wishlist: Save pieces you're considering and come back to them whenever you're ready.
Fast delivery: The same swift delivery options you expect from the website, right there when you check out.
Easy returns: A straightforward returns process so you can shop with confidence.
Thousands of brands: From established luxury names to contemporary labels, the full breadth of Secret Sales is available, all at prices that make quality fashion genuinely accessible.
For existing customers, it's the Secret Sales you already trust, now in your pocket. For anyone new, it's a great place to start.
Shop However Suits You
All of this, the personalised feed, Secret Stylist, saved preferences, is there if you want it. But none of it is required. If you're buying a gift, or just fancy a general browse, you can use the app exactly as you would the website, search, scroll, and shop, without setting up a thing
Download the Secret Sales App Today
The app is free to download and available now on iOS. Set up your profile, have a conversation with Secret Stylist, and see how quickly your feed starts to feel like it was made for you. Your next favourite purchase is probably already waiting.
Search for Secret Sales in the App Store to get started, or download it directly here.
FAQs
Is the Secret Sales app free to download?
Yes, the Secret Sales app is completely free to download on iOS devices. Simply search for Secret Sales in the App Store.
What is Secret Stylist?
Secret Stylist is a personal style feature built into the Secret Sales app. Tell it what you're looking for and it'll help you find complete outfit ideas from what's currently available, or show you what's trending, all through a simple conversation.
Can I use my existing Secret Sales account on the app?
Yes. Your existing account, wishlist, order history and preferences carry over to the app. Simply log in with your usual details when you download it.
Does the app show the same stock and brands as the website?
Yes. The full range of Secret Sales, covering thousands of brands across fashion, beauty and home, is available through the app, with the same pricing, delivery options and returns policy as the website.
