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Principles

Principles brings timeless fashion essentials with elegant designs and versatile wardrobe staples.
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637 Results
637 results
  1. Trending! 44 recent views
    Elegant twist waist detail creates a flattering silhouette Sleeveless design with classic crew neckline Midi length offers versatile styling options Soft jersey fabric provides comfortable all-day wear Subtle keyhole detail at back adds a refined touch This sophisticated twist waist midi dress from Principles combines effortless style with everyday comfort. The clever waist detailing creates a figure-enhancing silhouette that works beautifully for various daytime occasions. Style with strappy sandals and statement earrings as shown for casual gatherings, or dress down with white trainers and a denim jacket for weekend brunches. The versatile midi length makes it perfect for family celebrations or garden parties when paired with a lightweight cardigan and delicate jewellery. The stretchy jersey fabric ensures this dress moves with you throughout the day, whilst maintaining its shape. A wardrobe essential that transitions seamlessly from office to evening drinks with a simple change of accessories.Elegant twist waist detail creates a flattering silhouette Sleeveless design with classic crew neckline Midi length offers versatile styling options Soft jersey fabric provides comfortable all-day wear Subtle keyhole detail at back adds a refined touch This sophisticated twist waist midi dress from Principles combines effortless style with everyday comfort. The clever waist detailing creates a figure-enhancing silhouette that works beautifully for various daytime occasions. Style with strappy sandals and statement earrings as shown for casual gatherings, or dress down with white trainers and a denim jacket for weekend brunches. The versatile midi length makes it perfect for family celebrations or garden parties when paired with a lightweight cardigan and delicate jewellery. The stretchy jersey fabric ensures this dress moves with you throughout the day, whilst maintaining its shape. A wardrobe essential that transitions seamlessly from office to evening drinks with a simple change of accessories.

    Principles

    Green Twist Waist Cupro Jersey Midi Dress

    £55.00£19.0065% Off
  2. Trending! 102 recent views
    Elegant wrap design with asymmetric hemline for a contemporary silhouette Crisp collared neckline adds a refined touch to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Cinched waist detail creates a flattering, feminine shape Cotton fabric provides breathable comfort for all-day wear This Principles wrap skirt collared shirt dress combines timeless sophistication with modern styling. The wrap design gracefully drapes across the body, creating an effortlessly chic look that works beautifully for various daytime occasions. Style with strappy sandals as seen on our model for casual weekend brunches, or pair with white trainers and a denim jacket for shopping trips with friends. The collared detail adds structure while the midi length offers versatility for family gatherings or informal work settings. For cooler days, layer with a lightweight cardigan and ankle boots. The cotton construction ensures comfort throughout the day, making this dress a practical yet stylish addition to your wardrobe that transitions seamlessly from casual coffee dates to relaxed dinner parties with minimal accessorising.Elegant wrap design with asymmetric hemline for a contemporary silhouette Crisp collared neckline adds a refined touch to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Cinched waist detail creates a flattering, feminine shape Cotton fabric provides breathable comfort for all-day wear This Principles wrap skirt collared shirt dress combines timeless sophistication with modern styling. The wrap design gracefully drapes across the body, creating an effortlessly chic look that works beautifully for various daytime occasions. Style with strappy sandals as seen on our model for casual weekend brunches, or pair with white trainers and a denim jacket for shopping trips with friends. The collared detail adds structure while the midi length offers versatility for family gatherings or informal work settings. For cooler days, layer with a lightweight cardigan and ankle boots. The cotton construction ensures comfort throughout the day, making this dress a practical yet stylish addition to your wardrobe that transitions seamlessly from casual coffee dates to relaxed dinner parties with minimal accessorising.

    Principles

    Wrap Skirt Collared Shirt Dress

    £49.00£17.0065% Off
  3. Trending! 48 recent views
    Elegant halterneck design with cross-over neckline detail for a flattering silhouette Delicate broderie anglaise pattern throughout adds texture and visual interest Midi length falls gracefully below the knee for versatile styling options Fully lined with cotton for comfort and breathability Subtle keyhole back fastening adds a refined finishing touch This charming halterneck midi dress from Principles showcases beautiful broderie detailing and a distinctive cross-over neckline that frames the dcolletage perfectly. The flowing midi silhouette creates an effortlessly feminine look whilst the cotton fabric ensures all-day comfort. Style with neutral-toned block heel sandals as seen on our model for casual garden parties or family gatherings. For cooler days, layer with a lightweight denim jacket and accessorise with delicate hoop earrings. This versatile piece transitions seamlessly from daytime brunches to evening barbecues-simply switch your footwear from flat sandals to espadrille wedges as the occasion demands. The timeless design makes it a wardrobe staple that you'll reach for throughout the warmer months.Elegant halterneck design with cross-over neckline detail for a flattering silhouette Delicate broderie anglaise pattern throughout adds texture and visual interest Midi length falls gracefully below the knee for versatile styling options Fully lined with cotton for comfort and breathability Subtle keyhole back fastening adds a refined finishing touch This charming halterneck midi dress from Principles showcases beautiful broderie detailing and a distinctive cross-over neckline that frames the dcolletage perfectly. The flowing midi silhouette creates an effortlessly feminine look whilst the cotton fabric ensures all-day comfort. Style with neutral-toned block heel sandals as seen on our model for casual garden parties or family gatherings. For cooler days, layer with a lightweight denim jacket and accessorise with delicate hoop earrings. This versatile piece transitions seamlessly from daytime brunches to evening barbecues-simply switch your footwear from flat sandals to espadrille wedges as the occasion demands. The timeless design makes it a wardrobe staple that you'll reach for throughout the warmer months.

    Principles

    Green Halterneck Broderie Midi Dress

    £55.00£22.7559% Off
  4. Trending! 74 recent views
    Elegant wrap design with D-ring fastening for a secure and adjustable fit Charming puff sleeves add a touch of feminine flair to this daytime dress Crafted from breathable cotton poplin for all-day comfort Midi-length silhouette with a flattering wrap front detail Fully lined with cotton for a smooth, comfortable feel against the skin This striped cotton poplin wrap dress from Principles combines timeless style with modern detailing. The wrap design creates a flattering silhouette that suits various body types, while the D-ring fastening adds both visual interest and practical adjustability. Style this versatile piece with white leather sandals as shown for casual daytime outings, or dress it up with espadrille wedges for garden parties and family gatherings. The breathable cotton construction makes it ideal for warm weather occasions, from weekend brunches to holiday strolls. For cooler days, layer with a lightweight denim jacket and accessorise with simple gold-toned jewellery to complement the dress's refined aesthetic. This easy-care garment transitions effortlessly from day to evening, making it a wardrobe essential for the fashion-conscious woman.Elegant wrap design with D-ring fastening for a secure and adjustable fit Charming puff sleeves add a touch of feminine flair to this daytime dress Crafted from breathable cotton poplin for all-day comfort Midi-length silhouette with a flattering wrap front detail Fully lined with cotton for a smooth, comfortable feel against the skin This striped cotton poplin wrap dress from Principles combines timeless style with modern detailing. The wrap design creates a flattering silhouette that suits various body types, while the D-ring fastening adds both visual interest and practical adjustability. Style this versatile piece with white leather sandals as shown for casual daytime outings, or dress it up with espadrille wedges for garden parties and family gatherings. The breathable cotton construction makes it ideal for warm weather occasions, from weekend brunches to holiday strolls. For cooler days, layer with a lightweight denim jacket and accessorise with simple gold-toned jewellery to complement the dress's refined aesthetic. This easy-care garment transitions effortlessly from day to evening, making it a wardrobe essential for the fashion-conscious woman.

    Principles

    Pink Stripe D - Ring Cotton Poplin Wrap Dress

    £49.00£17.5064% Off
  5. Popular! Sold 6 times
    Striking vertical stripe trim detail along the front and back for a contemporary silhouette Elegant column midi design with a flattering streamlined shape Sophisticated crew neckline with contrasting stripe detail Short sleeves offering versatile wear throughout the seasons Defined waistline that accentuates your natural shape This Principles column midi dress combines timeless elegance with modern design elements. The distinctive vertical stripe trim creates a lengthening effect whilst adding visual interest to the classic silhouette. Perfect for daytime engagements, style with flat sandals and a structured tote for family gatherings or weekend brunches. For a more polished look, pair with ballet flats and a cropped denim jacket. The stretchy woven fabric ensures comfort throughout the day whilst maintaining its shape. This versatile piece transitions effortlessly from office to casual outings-simply switch your accessories to refresh your look. A wardrobe essential that offers both comfort and sophistication for everyday wear.Striking vertical stripe trim detail along the front and back for a contemporary silhouette Elegant column midi design with a flattering streamlined shape Sophisticated crew neckline with contrasting stripe detail Short sleeves offering versatile wear throughout the seasons Defined waistline that accentuates your natural shape This Principles column midi dress combines timeless elegance with modern design elements. The distinctive vertical stripe trim creates a lengthening effect whilst adding visual interest to the classic silhouette. Perfect for daytime engagements, style with flat sandals and a structured tote for family gatherings or weekend brunches. For a more polished look, pair with ballet flats and a cropped denim jacket. The stretchy woven fabric ensures comfort throughout the day whilst maintaining its shape. This versatile piece transitions effortlessly from office to casual outings-simply switch your accessories to refresh your look. A wardrobe essential that offers both comfort and sophistication for everyday wear.

    Principles

    Black Stripe Trim Column Midi Dress

    £55.00£44.0020% Off
  6. Trending! 50 recent views
    Sleek crew neckline with a sleeveless design for effortless warm-weather styling Distinctive shaped waist seam detail that creates a flattering silhouette Practical side pockets for convenient storage of small essentials Elegant midi length that falls below the knee for versatile styling options Subtle stretch in the fabric allows for comfortable all-day wear This sophisticated Principles midi dress combines contemporary design with everyday comfort. The shaped waist seam detail creates a beautifully feminine silhouette whilst maintaining a clean, minimalist aesthetic. Perfect for daytime occasions, style with strappy heels as shown for lunch with friends, or dress down with white trainers and a denim jacket for weekend outings. The versatile design transitions seamlessly from family gatherings to casual office settings when paired with a lightweight cardigan and ballet flats. The practical side pockets add functionality to this elegant piece, whilst the sleeveless cut makes it ideal for layering. This dress offers the perfect balance of refined style and casual comfort, making it a wardrobe staple you'll reach for time and again throughout the warmer months.Sleek crew neckline with a sleeveless design for effortless warm-weather styling Distinctive shaped waist seam detail that creates a flattering silhouette Practical side pockets for convenient storage of small essentials Elegant midi length that falls below the knee for versatile styling options Subtle stretch in the fabric allows for comfortable all-day wear This sophisticated Principles midi dress combines contemporary design with everyday comfort. The shaped waist seam detail creates a beautifully feminine silhouette whilst maintaining a clean, minimalist aesthetic. Perfect for daytime occasions, style with strappy heels as shown for lunch with friends, or dress down with white trainers and a denim jacket for weekend outings. The versatile design transitions seamlessly from family gatherings to casual office settings when paired with a lightweight cardigan and ballet flats. The practical side pockets add functionality to this elegant piece, whilst the sleeveless cut makes it ideal for layering. This dress offers the perfect balance of refined style and casual comfort, making it a wardrobe staple you'll reach for time and again throughout the warmer months.

    Principles

    Green Shaped Waist Seam Detail Midi Dress

    £49.00£29.2540% Off
  7. Trending! 49 recent views
    Elegant wrap design with adjustable side tie Flattering V-neckline and midi length Puff sleeves add a touch of drama Lightweight linen blend fabric for comfort Versatile style suitable for various occasions This Principles wrap dress embodies effortless chic for your daytime wardrobe. The wrap silhouette creates a flattering shape, while the puff sleeves add a contemporary twist to the classic design. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. The lightweight linen blend fabric ensures comfort throughout the day, making it ideal for warm weather outings. For a more polished ensemble, pair with wedge espadrilles and delicate gold jewellery. The adjustable side tie allows for a customised fit, ensuring you feel confident and comfortable no matter the occasion. This versatile piece transitions seamlessly from a day at the park to an alfresco dinner, making it a must-have addition to your wardrobe.Elegant wrap design with adjustable side tie Flattering V-neckline and midi length Puff sleeves add a touch of drama Lightweight linen blend fabric for comfort Versatile style suitable for various occasions This Principles wrap dress embodies effortless chic for your daytime wardrobe. The wrap silhouette creates a flattering shape, while the puff sleeves add a contemporary twist to the classic design. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. The lightweight linen blend fabric ensures comfort throughout the day, making it ideal for warm weather outings. For a more polished ensemble, pair with wedge espadrilles and delicate gold jewellery. The adjustable side tie allows for a customised fit, ensuring you feel confident and comfortable no matter the occasion. This versatile piece transitions seamlessly from a day at the park to an alfresco dinner, making it a must-have addition to your wardrobe.

    Principles

    Terracotta Linen Blend Wrap Dress

    £45.00£17.0062% Off
  8. Trending! 37 recent views
    Elegant gathered detailing adds a touch of sophistication Long sleeves with subtle volume for a refined silhouette Classic collared neckline for a timeless look Versatile woven fabric suitable for various occasions Button-down front for easy wear and styling options This Principles gathered detail long sleeve shirt is a versatile addition to your wardrobe, perfect for elevating your everyday style. The subtle gathering adds a feminine touch to the classic shirt design, creating interest without overwhelming the overall look. Style this piece effortlessly for a range of casual events - pair it with wide-leg denim trousers and trainers for a relaxed weekend brunch, or tuck it into a midi skirt with ballet flats for a family gathering. The shirt's adaptable nature allows for easy transition from day to night - simply swap your casual bottoms for tailored trousers and add some statement earrings for an impromptu dinner date. Its neutral palette ensures it will complement a variety of outfits, making it a go-to piece for those moments when you want to look put-together with minimal effort.Elegant gathered detailing adds a touch of sophistication Long sleeves with subtle volume for a refined silhouette Classic collared neckline for a timeless look Versatile woven fabric suitable for various occasions Button-down front for easy wear and styling options This Principles gathered detail long sleeve shirt is a versatile addition to your wardrobe, perfect for elevating your everyday style. The subtle gathering adds a feminine touch to the classic shirt design, creating interest without overwhelming the overall look. Style this piece effortlessly for a range of casual events - pair it with wide-leg denim trousers and trainers for a relaxed weekend brunch, or tuck it into a midi skirt with ballet flats for a family gathering. The shirt's adaptable nature allows for easy transition from day to night - simply swap your casual bottoms for tailored trousers and add some statement earrings for an impromptu dinner date. Its neutral palette ensures it will complement a variety of outfits, making it a go-to piece for those moments when you want to look put-together with minimal effort.

    Principles

    Gathered Detail Long Sleeve Shirt

    £35.00£14.2459% Off
  9. Trending! 100 recent views
    Linen Blend Belted Midi DressLinen Blend Belted Midi Dress

    Principles

    Linen Blend Belted Midi Dress

    £39.00£20.0049% Off
  10. Trending! 51 recent views
    Cropped silhouette with a contemporary round neckline for a refined daywear look Striking contrast trim detailing along the neckline, shoulders and cuffs for distinctive visual appeal Practical front pockets with flap detail, adding both functionality and design interest Secure button-through front fastening with stylish metallic buttons Regular fit design offering comfortable movement whilst maintaining a smart silhouette This Principles cropped jacket masterfully blends practicality with polished style. The contrast trim creates a striking visual frame that draws attention to the structured silhouette, whilst the functional front pockets add practical detail to this versatile piece. Style with wide-leg trousers as shown for a contemporary take on workwear, or pair with tailored denim and ballet flats for weekend brunches. The cropped length works beautifully with high-waisted bottoms, creating a balanced proportion that flatters the waistline. For casual family gatherings, layer over a simple t-shirt with relaxed trousers, or dress up with a silk camisole and statement earrings for dinner dates. This jacket offers year-round versatility - wear alone during milder days or layer over fine knitwear when the temperature drops.Cropped silhouette with a contemporary round neckline for a refined daywear look Striking contrast trim detailing along the neckline, shoulders and cuffs for distinctive visual appeal Practical front pockets with flap detail, adding both functionality and design interest Secure button-through front fastening with stylish metallic buttons Regular fit design offering comfortable movement whilst maintaining a smart silhouette This Principles cropped jacket masterfully blends practicality with polished style. The contrast trim creates a striking visual frame that draws attention to the structured silhouette, whilst the functional front pockets add practical detail to this versatile piece. Style with wide-leg trousers as shown for a contemporary take on workwear, or pair with tailored denim and ballet flats for weekend brunches. The cropped length works beautifully with high-waisted bottoms, creating a balanced proportion that flatters the waistline. For casual family gatherings, layer over a simple t-shirt with relaxed trousers, or dress up with a silk camisole and statement earrings for dinner dates. This jacket offers year-round versatility - wear alone during milder days or layer over fine knitwear when the temperature drops.

    Principles

    Cropped Pocket Detail Jacket

    £49.00£17.0065% Off
  11. Soft touch jersey fabric for ultimate comfort Flattering ruched detailing enhances silhouette Versatile midi length suitable for various occasions Elegant crew neckline for a timeless look Cap sleeves offer a feminine touch This Principles midi dress showcases a perfect blend of style and comfort. The ruched detailing adds a touch of sophistication while accentuating your figure in all the right places. Its versatile design makes it an ideal choice for a range of daytime events, from casual outings to family gatherings. Pair it with flat sandals for a relaxed look, or dress it up with wedges for a more polished appearance. The soft touch jersey fabric ensures all-day comfort, allowing you to move with ease. Accessorise with delicate gold jewellery to complement the dress's elegant simplicity. Whether you're heading to a weekend brunch or a casual day out shopping, this dress will keep you looking effortlessly chic.Soft touch jersey fabric for ultimate comfort Flattering ruched detailing enhances silhouette Versatile midi length suitable for various occasions Elegant crew neckline for a timeless look Cap sleeves offer a feminine touch This Principles midi dress showcases a perfect blend of style and comfort. The ruched detailing adds a touch of sophistication while accentuating your figure in all the right places. Its versatile design makes it an ideal choice for a range of daytime events, from casual outings to family gatherings. Pair it with flat sandals for a relaxed look, or dress it up with wedges for a more polished appearance. The soft touch jersey fabric ensures all-day comfort, allowing you to move with ease. Accessorise with delicate gold jewellery to complement the dress's elegant simplicity. Whether you're heading to a weekend brunch or a casual day out shopping, this dress will keep you looking effortlessly chic.

    Principles

    Blue Ruched Soft Touch Jersey Midi Dress

    £39.00£14.7462% Off
  12. Trending! 55 recent views
    Elegant wrap design with asymmetric hemline for a contemporary silhouette Crisp collared neckline adds a refined touch to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Cinched waist detail creates a flattering, feminine shape Cotton fabric provides breathable comfort for all-day wear This Principles wrap skirt collared shirt dress combines timeless sophistication with modern styling. The wrap design gracefully drapes across the body, creating an effortlessly chic look that works beautifully for various daytime occasions. Style with strappy sandals as seen on our model for casual weekend brunches, or pair with white trainers and a denim jacket for shopping trips with friends. The collared detail adds structure while the midi length offers versatility for family gatherings or informal work settings. For cooler days, layer with a lightweight cardigan and ankle boots. The cotton construction ensures comfort throughout the day, making this dress a practical yet stylish addition to your wardrobe that transitions seamlessly from casual coffee dates to relaxed dinner parties with minimal accessorising.Elegant wrap design with asymmetric hemline for a contemporary silhouette Crisp collared neckline adds a refined touch to this versatile piece Three-quarter length sleeves offer practical coverage for transitional weather Cinched waist detail creates a flattering, feminine shape Cotton fabric provides breathable comfort for all-day wear This Principles wrap skirt collared shirt dress combines timeless sophistication with modern styling. The wrap design gracefully drapes across the body, creating an effortlessly chic look that works beautifully for various daytime occasions. Style with strappy sandals as seen on our model for casual weekend brunches, or pair with white trainers and a denim jacket for shopping trips with friends. The collared detail adds structure while the midi length offers versatility for family gatherings or informal work settings. For cooler days, layer with a lightweight cardigan and ankle boots. The cotton construction ensures comfort throughout the day, making this dress a practical yet stylish addition to your wardrobe that transitions seamlessly from casual coffee dates to relaxed dinner parties with minimal accessorising.

    Principles

    Wrap Skirt Collared Shirt Dress

    £49.00£29.0041% Off
  13. Belt Detail Collared Wrap DressBelt Detail Collared Wrap Dress

    Principles

    Belt Detail Collared Wrap Dress

    £49.00£16.5066% Off
  14. Collared shirt dress with button-through front Short sleeves for warm-weather comfort Midi length for versatile styling Tie belt to accentuate the waist Practical side pockets for convenience This Principles shirt dress radiates effortless chic with its classic button-through design and flattering midi length. The collared neckline and short sleeves create a polished look, while the tie belt allows you to customise the fit to your liking. Perfect for various daytime occasions, this dress can be styled with trainers for a casual brunch or paired with wedge sandals for a garden party. The side pockets add a practical touch, making it ideal for days when you're on the go. Layer with a lightweight cardigan for cooler evenings or wear it open over a camisole and trousers for a more relaxed ensemble. This versatile piece will quickly become a staple in your wardrobe, offering endless styling possibilities for your everyday looks.Collared shirt dress with button-through front Short sleeves for warm-weather comfort Midi length for versatile styling Tie belt to accentuate the waist Practical side pockets for convenience This Principles shirt dress radiates effortless chic with its classic button-through design and flattering midi length. The collared neckline and short sleeves create a polished look, while the tie belt allows you to customise the fit to your liking. Perfect for various daytime occasions, this dress can be styled with trainers for a casual brunch or paired with wedge sandals for a garden party. The side pockets add a practical touch, making it ideal for days when you're on the go. Layer with a lightweight cardigan for cooler evenings or wear it open over a camisole and trousers for a more relaxed ensemble. This versatile piece will quickly become a staple in your wardrobe, offering endless styling possibilities for your everyday looks.

    Principles

    Green Premium Twill Button Through Shirt Dress

    £49.00£29.2540% Off
  15. Trending! 31 recent views
    Sleek crew neckline for a sophisticated look Flattering fitted bodice accentuates the waistline Elegant midi length with a unique hanky hem Sleeveless design perfect for warmer occasions Lustrous woven fabric adds a touch of glamour Make a statement at your next special event with this stunning occasion dress from Principles. The fitted bodice gracefully flows into a full skirt, creating a silhouette that's both flattering and feminine. The hanky hem adds a contemporary twist to the classic midi length, ensuring you'll stand out from the crowd. Style this versatile piece with strappy heels and delicate jewellery for weddings or formal gatherings. For a more relaxed look, pair it with elegant flats and a clutch for summer garden parties or afternoon teas. The sleeveless design allows for easy layering - add a tailored blazer for cooler evenings or more conservative settings. This dress is a true wardrobe staple that can be dressed up or down to suit a variety of occasions, making it a must-have for the fashion-forward woman.Sleek crew neckline for a sophisticated look Flattering fitted bodice accentuates the waistline Elegant midi length with a unique hanky hem Sleeveless design perfect for warmer occasions Lustrous woven fabric adds a touch of glamour Make a statement at your next special event with this stunning occasion dress from Principles. The fitted bodice gracefully flows into a full skirt, creating a silhouette that's both flattering and feminine. The hanky hem adds a contemporary twist to the classic midi length, ensuring you'll stand out from the crowd. Style this versatile piece with strappy heels and delicate jewellery for weddings or formal gatherings. For a more relaxed look, pair it with elegant flats and a clutch for summer garden parties or afternoon teas. The sleeveless design allows for easy layering - add a tailored blazer for cooler evenings or more conservative settings. This dress is a true wardrobe staple that can be dressed up or down to suit a variety of occasions, making it a must-have for the fashion-forward woman.

    Principles

    Pink Occasion Hankey Hem Dress

    £65.00£23.7563% Off
  16. Linen Blend Pleat Detail Midi DressLinen Blend Pleat Detail Midi Dress

    Principles

    Linen Blend Pleat Detail Midi Dress

    £39.00£23.0041% Off
  17. Trending! 25 recent views
    Sleeveless satin top with striking contrast trim along the neckline and armholes Elegant tie-neck detail creates a sophisticated bow at the collar High neckline offers a refined silhouette perfect for formal settings Clean, straight-cut hemline for a polished finish Smooth woven fabric with a subtle lustre for an elegant appearance This Principles sleeveless top combines timeless elegance with contemporary design through its distinctive contrast detailing. The sophisticated tie-neck feature allows for versatile styling-wear it neatly tied for formal occasions or slightly loosened for a more relaxed interpretation. Pair with wide-leg trousers as shown for a chic monochromatic ensemble that transitions seamlessly from office to evening events. For formal occasions, style with a tailored blazer, statement earrings and court shoes. Alternatively, create a smart-casual look by teaming with slim-fit trousers and pointed flats. The clean lines and classic contrast colouring make this top an excellent foundation piece for multiple outfits, whether attending a wedding reception, business meeting, or sophisticated dinner engagement.Sleeveless satin top with striking contrast trim along the neckline and armholes Elegant tie-neck detail creates a sophisticated bow at the collar High neckline offers a refined silhouette perfect for formal settings Clean, straight-cut hemline for a polished finish Smooth woven fabric with a subtle lustre for an elegant appearance This Principles sleeveless top combines timeless elegance with contemporary design through its distinctive contrast detailing. The sophisticated tie-neck feature allows for versatile styling-wear it neatly tied for formal occasions or slightly loosened for a more relaxed interpretation. Pair with wide-leg trousers as shown for a chic monochromatic ensemble that transitions seamlessly from office to evening events. For formal occasions, style with a tailored blazer, statement earrings and court shoes. Alternatively, create a smart-casual look by teaming with slim-fit trousers and pointed flats. The clean lines and classic contrast colouring make this top an excellent foundation piece for multiple outfits, whether attending a wedding reception, business meeting, or sophisticated dinner engagement.

    Principles

    Mono Satin Sleeveless Contrast Detail Tie Neck Top

    £29.00£13.9952% Off
  18. Flattering V-neckline for a feminine touch Distinctive seam detailing adds visual interest Practical side pockets for convenience Midi length offers versatile styling options Short capped sleeves provide arm coverage This gauze midi dress from Principles radiates effortless charm for various daytime occasions. The lightweight cotton fabric ensures comfort, while the seam detailing creates a figure-enhancing silhouette. Style this versatile piece for a family lunch by pairing it with flat sandals and a woven tote. For a casual day out, layer with a denim jacket and trainers for an on-trend look. The V-neckline allows for statement necklaces, making it easy to dress up or down. Perfect for warm weather, this dress can take you from a leisurely brunch to an afternoon in the park with ease. Its adaptable nature makes it a wardrobe staple for the fashion-conscious woman seeking both style and practicality in her everyday attire.Flattering V-neckline for a feminine touch Distinctive seam detailing adds visual interest Practical side pockets for convenience Midi length offers versatile styling options Short capped sleeves provide arm coverage This gauze midi dress from Principles radiates effortless charm for various daytime occasions. The lightweight cotton fabric ensures comfort, while the seam detailing creates a figure-enhancing silhouette. Style this versatile piece for a family lunch by pairing it with flat sandals and a woven tote. For a casual day out, layer with a denim jacket and trainers for an on-trend look. The V-neckline allows for statement necklaces, making it easy to dress up or down. Perfect for warm weather, this dress can take you from a leisurely brunch to an afternoon in the park with ease. Its adaptable nature makes it a wardrobe staple for the fashion-conscious woman seeking both style and practicality in her everyday attire.

    Principles

    Blue Gauze Seam Detail Midi Dress

    £49.00£19.6060% Off
  19. Elegant cupro jersey midi dress with sophisticated ruched detailing at the waist Flattering crew neckline and relaxed cap sleeves for effortless comfort Soft, stretchy fabric that gently drapes over the figure Versatile midi length perfect for day-to-evening transitions Subtle back detail with small keyhole opening for added interest This Principles jersey midi dress showcases thoughtful design with its distinctive ruched waist detail that creates a naturally flattering silhouette. The relaxed fit through the bodice contrasts beautifully with the more defined waistline, offering both comfort and style. Style with minimal strappy sandals as shown for casual daytime events, or dress up with statement earrings and a clutch bag for family gatherings. The versatile midi length works wonderfully for garden parties, brunches, or gallery visits. Layer with a lightweight cardigan and trainers for a more casual approach, or add a structured blazer for lunch dates. The stretchy jersey fabric ensures all-day comfort whilst maintaining its elegant drape, making this a wardrobe essential that transitions seamlessly from season to season.Elegant cupro jersey midi dress with sophisticated ruched detailing at the waist Flattering crew neckline and relaxed cap sleeves for effortless comfort Soft, stretchy fabric that gently drapes over the figure Versatile midi length perfect for day-to-evening transitions Subtle back detail with small keyhole opening for added interest This Principles jersey midi dress showcases thoughtful design with its distinctive ruched waist detail that creates a naturally flattering silhouette. The relaxed fit through the bodice contrasts beautifully with the more defined waistline, offering both comfort and style. Style with minimal strappy sandals as shown for casual daytime events, or dress up with statement earrings and a clutch bag for family gatherings. The versatile midi length works wonderfully for garden parties, brunches, or gallery visits. Layer with a lightweight cardigan and trainers for a more casual approach, or add a structured blazer for lunch dates. The stretchy jersey fabric ensures all-day comfort whilst maintaining its elegant drape, making this a wardrobe essential that transitions seamlessly from season to season.

    Principles

    Blue Cupro Jersey Ruched Detail Midi Dress

    £49.00£17.0065% Off
  20. Trending! 38 recent views
    Collared V-neckline for a sophisticated touch Elbow-length sleeves with contrasting trim detail Drawstring waist for a customisable fit Midi length offering versatile styling options Contrasting piping along sleeves and hem for added interest This Principles poplin midi dress combines comfort and style for effortless daywear. The collared V-neckline and elbow-length sleeves create a polished look, while the drawstring waist allows for a personalised fit. The contrasting trim detail along the sleeves and hem adds a subtle yet eye-catching element. Perfect for casual outings, family gatherings, or weekend brunches, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more put-together ensemble, pair it with white trainers and a denim jacket. The versatile midi length makes it suitable for various occasions, from park picnics to casual office days. Made from breathable cotton, this dress ensures comfort throughout the day, making it an ideal choice for your warm-weather wardrobe.Collared V-neckline for a sophisticated touch Elbow-length sleeves with contrasting trim detail Drawstring waist for a customisable fit Midi length offering versatile styling options Contrasting piping along sleeves and hem for added interest This Principles poplin midi dress combines comfort and style for effortless daywear. The collared V-neckline and elbow-length sleeves create a polished look, while the drawstring waist allows for a personalised fit. The contrasting trim detail along the sleeves and hem adds a subtle yet eye-catching element. Perfect for casual outings, family gatherings, or weekend brunches, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more put-together ensemble, pair it with white trainers and a denim jacket. The versatile midi length makes it suitable for various occasions, from park picnics to casual office days. Made from breathable cotton, this dress ensures comfort throughout the day, making it an ideal choice for your warm-weather wardrobe.

    Principles

    Navy Contrast Detail Poplin Drawstring Midi Dress

    £49.00£17.0065% Off
  21. Midi length dress with a flattering A-line silhouette Distinctive ring detail at the waist for added interest Short sleeves and crew neckline for a classic look Crafted from a linen blend fabric for comfort and breathability Versatile design suitable for various casual occasions This charming midi dress from Principles is a must-have for your warm-weather wardrobe. The eye-catching ring detail at the waist adds a unique touch to the classic silhouette, creating a flattering shape that suits a variety of body types. The linen blend fabric offers a lightweight feel, perfect for those balmy summer days. Style this versatile piece with flat sandals and a woven tote for a relaxed daytime look, ideal for family gatherings or casual brunches with friends. For a more polished ensemble, pair it with espadrille wedges and delicate gold jewellery. The dress's adaptable nature makes it a go-to choice for garden parties, picnics, or even casual Fridays at the office. Its timeless design ensures it will remain a favourite in your wardrobe for seasons to come.Midi length dress with a flattering A-line silhouette Distinctive ring detail at the waist for added interest Short sleeves and crew neckline for a classic look Crafted from a linen blend fabric for comfort and breathability Versatile design suitable for various casual occasions This charming midi dress from Principles is a must-have for your warm-weather wardrobe. The eye-catching ring detail at the waist adds a unique touch to the classic silhouette, creating a flattering shape that suits a variety of body types. The linen blend fabric offers a lightweight feel, perfect for those balmy summer days. Style this versatile piece with flat sandals and a woven tote for a relaxed daytime look, ideal for family gatherings or casual brunches with friends. For a more polished ensemble, pair it with espadrille wedges and delicate gold jewellery. The dress's adaptable nature makes it a go-to choice for garden parties, picnics, or even casual Fridays at the office. Its timeless design ensures it will remain a favourite in your wardrobe for seasons to come.

    Principles

    Chartreuse Linen Blend Ring Detail Midi Dress

    £45.00£22.2551% Off
  22. Trending! 64 recent views
    Elegant collared neckline with piped detailing Flattering tie-front design for a customisable fit Midi length for versatile styling options Practical side pockets for added functionality Short sleeves with turned-up cuffs for a polished look This sophisticated Principles dress embodies timeless elegance with a modern twist. The collared neckline and piped detailing lend a refined touch, while the tie-front design allows for a personalised fit that flatters your silhouette. Perfect for formal occasions, this dress can be styled with sleek court shoes and a clutch bag for a polished ensemble. For a more relaxed look, pair it with strappy sandals and statement earrings. The midi length offers versatility, making it suitable for various events from weddings to race days. The addition of side pockets adds practicality without compromising on style. Whether you're attending a graduation ceremony or a garden party, this dress will ensure you look effortlessly chic and feel comfortable throughout the day.Elegant collared neckline with piped detailing Flattering tie-front design for a customisable fit Midi length for versatile styling options Practical side pockets for added functionality Short sleeves with turned-up cuffs for a polished look This sophisticated Principles dress embodies timeless elegance with a modern twist. The collared neckline and piped detailing lend a refined touch, while the tie-front design allows for a personalised fit that flatters your silhouette. Perfect for formal occasions, this dress can be styled with sleek court shoes and a clutch bag for a polished ensemble. For a more relaxed look, pair it with strappy sandals and statement earrings. The midi length offers versatility, making it suitable for various events from weddings to race days. The addition of side pockets adds practicality without compromising on style. Whether you're attending a graduation ceremony or a garden party, this dress will ensure you look effortlessly chic and feel comfortable throughout the day.

    Principles

    Camel Piped Detail Tie Front Dress

    £65.00£22.5065% Off
  23. Textured jersey fabric for comfort and style Elegant high neckline for a sophisticated look Flattering ruched detailing along the side Versatile midi length suitable for various occasions Statement balloon sleeves add a touch of drama This Principles textured jersey midi dress is a versatile addition to your wardrobe, perfect for a range of casual events. The ruched detailing along the side creates a flattering silhouette, while the high neckline adds a touch of elegance. The statement balloon sleeves inject a hint of drama, making this dress stand out from the crowd. Style it with wedge sandals and a woven tote for a relaxed family gathering, or pair it with flat pumps and a denim jacket for a leisurely weekend brunch with friends. The midi length offers coverage and sophistication, making it an ideal choice for various daytime activities. Accessorise with delicate gold jewellery to enhance the dress's understated charm, creating a look that's both effortless and chic for any casual occasion.Textured jersey fabric for comfort and style Elegant high neckline for a sophisticated look Flattering ruched detailing along the side Versatile midi length suitable for various occasions Statement balloon sleeves add a touch of drama This Principles textured jersey midi dress is a versatile addition to your wardrobe, perfect for a range of casual events. The ruched detailing along the side creates a flattering silhouette, while the high neckline adds a touch of elegance. The statement balloon sleeves inject a hint of drama, making this dress stand out from the crowd. Style it with wedge sandals and a woven tote for a relaxed family gathering, or pair it with flat pumps and a denim jacket for a leisurely weekend brunch with friends. The midi length offers coverage and sophistication, making it an ideal choice for various daytime activities. Accessorise with delicate gold jewellery to enhance the dress's understated charm, creating a look that's both effortless and chic for any casual occasion.

    Principles

    Textured Jersey Ruched Detail Midi Dress

    £45.00£15.7565% Off
  24. Striking geometric print midi dress with contemporary twist waist detail Elegant crew neckline and flattering short sleeves Sophisticated midi length perfect for day-to-evening versatility Fully lined for comfort and smooth silhouette Distinctive abstract pattern creates visual interest and modern appeal This eye-catching Principles midi dress combines comfort with contemporary style through its distinctive geometric print and clever twist waist design. The woven fabric drapes beautifully, creating a flattering silhouette that works wonderfully for various daytime occasions. Style with strappy sandals and minimal jewellery as shown for casual lunches or family gatherings. For cooler days, layer with a lightweight cardigan and pair with white trainers for an effortless weekend look. The versatile midi length makes this dress ideal for garden parties or informal brunches, whilst the bold pattern ensures you'll stand out for all the right reasons. Machine washable and easy to care for, this dress offers both practicality and style for your everyday wardrobe.Striking geometric print midi dress with contemporary twist waist detail Elegant crew neckline and flattering short sleeves Sophisticated midi length perfect for day-to-evening versatility Fully lined for comfort and smooth silhouette Distinctive abstract pattern creates visual interest and modern appeal This eye-catching Principles midi dress combines comfort with contemporary style through its distinctive geometric print and clever twist waist design. The woven fabric drapes beautifully, creating a flattering silhouette that works wonderfully for various daytime occasions. Style with strappy sandals and minimal jewellery as shown for casual lunches or family gatherings. For cooler days, layer with a lightweight cardigan and pair with white trainers for an effortless weekend look. The versatile midi length makes this dress ideal for garden parties or informal brunches, whilst the bold pattern ensures you'll stand out for all the right reasons. Machine washable and easy to care for, this dress offers both practicality and style for your everyday wardrobe.

    Principles

    Sage Geo Print Twist Waist Woven Midi Dress

    £55.00£20.0064% Off
  25. Elegant high neckline design Flattering fit and flare silhouette Sophisticated side ruching detail Crafted from woven fabric Midi length for versatile styling Exuding timeless sophistication, this fit and flare dress is a refined choice for formal occasions. The high neckline and ruched detailing emit a polished aesthetic, while the flared skirt creates a flattering silhouette. Pair with heeled sandals and a clutch for a chic look at weddings or evening events. Alternatively, style with court shoes and a tailored blazer for a smart day-to-night ensemble.Elegant high neckline design Flattering fit and flare silhouette Sophisticated side ruching detail Crafted from woven fabric Midi length for versatile styling Exuding timeless sophistication, this fit and flare dress is a refined choice for formal occasions. The high neckline and ruched detailing emit a polished aesthetic, while the flared skirt creates a flattering silhouette. Pair with heeled sandals and a clutch for a chic look at weddings or evening events. Alternatively, style with court shoes and a tailored blazer for a smart day-to-night ensemble.

    Principles

    Occasion Fit & Flare Dress

    £55.00£20.7562% Off
  26. Elegant wrap bodice design with feminine godet detail for graceful movement Sophisticated collared neckline adding structure to the flowing silhouette Flattering midi length with subtle flare from the godet inserts Short cap sleeves offering comfortable coverage for daytime wear Striking floral print that captures attention without overwhelming This Principles midi dress showcases a beautiful floral pattern that brings a refreshing touch to your daywear collection. The wrap bodice creates a flattering silhouette while the godet detail adds graceful movement as you walk. Style with white leather sandals as shown for casual weekend brunches or family gatherings. For a more polished daytime look, pair with a structured straw tote and delicate gold jewellery. The versatile design transitions effortlessly from garden parties to casual office settings when worn with a lightweight cardigan and ballet flats. The breathable viscose fabric ensures comfort throughout the day, while the collared neckline adds a touch of sophistication. This dress works beautifully for outdoor events or leisurely afternoon teas where comfort meets style.Elegant wrap bodice design with feminine godet detail for graceful movement Sophisticated collared neckline adding structure to the flowing silhouette Flattering midi length with subtle flare from the godet inserts Short cap sleeves offering comfortable coverage for daytime wear Striking floral print that captures attention without overwhelming This Principles midi dress showcases a beautiful floral pattern that brings a refreshing touch to your daywear collection. The wrap bodice creates a flattering silhouette while the godet detail adds graceful movement as you walk. Style with white leather sandals as shown for casual weekend brunches or family gatherings. For a more polished daytime look, pair with a structured straw tote and delicate gold jewellery. The versatile design transitions effortlessly from garden parties to casual office settings when worn with a lightweight cardigan and ballet flats. The breathable viscose fabric ensures comfort throughout the day, while the collared neckline adds a touch of sophistication. This dress works beautifully for outdoor events or leisurely afternoon teas where comfort meets style.

    Principles

    Blue Floral Godet Detail Wrap Bodice Midi Dress

    £55.00£20.2563% Off
  27. Striking leaf print woven midi dress Flattering V-neckline with short flutter sleeves Cinched waist for a feminine silhouette Comfortable midi length perfect for various occasions Versatile design suitable for day-to-night wear Embrace the beauty of nature with this eye-catching leaf print midi dress from Principles. The woven fabric offers a lightweight feel, ideal for warm-weather outings. Its V-neckline and short flutter sleeves add a touch of elegance, while the cinched waist creates a flattering shape. Perfect for casual daytime events, this dress can be styled effortlessly for various occasions. Pair it with flat sandals and a woven tote bag for a relaxed family gathering or brunch with friends. For a more polished look, add espadrille wedges and delicate gold jewellery. The versatile midi length allows for easy movement, making it suitable for outdoor picnics or leisurely walks in the park. This Principles dress is a wardrobe essential that combines comfort and style, ensuring you look put-together for any casual daytime event.Striking leaf print woven midi dress Flattering V-neckline with short flutter sleeves Cinched waist for a feminine silhouette Comfortable midi length perfect for various occasions Versatile design suitable for day-to-night wear Embrace the beauty of nature with this eye-catching leaf print midi dress from Principles. The woven fabric offers a lightweight feel, ideal for warm-weather outings. Its V-neckline and short flutter sleeves add a touch of elegance, while the cinched waist creates a flattering shape. Perfect for casual daytime events, this dress can be styled effortlessly for various occasions. Pair it with flat sandals and a woven tote bag for a relaxed family gathering or brunch with friends. For a more polished look, add espadrille wedges and delicate gold jewellery. The versatile midi length allows for easy movement, making it suitable for outdoor picnics or leisurely walks in the park. This Principles dress is a wardrobe essential that combines comfort and style, ensuring you look put-together for any casual daytime event.

    Principles

    Green Leaf Print Woven Midi Dress

    £49.00£23.5052% Off
  28. Striking embroidered detail on the lower half of the dress Elegant tie-front design for a customisable fit Three-quarter length sleeves for versatile wear Collared neckline adds a touch of sophistication Side pockets for practicality and convenience This enchanting shirt dress from Principles is a testament to effortless style. The eye-catching embroidered detail adorning the lower half of the dress creates a captivating focal point, whilst the tie-front design allows for a personalised fit to suit your silhouette. Perfect for a range of daytime occasions, this dress can be styled with flat sandals and a woven tote for a leisurely weekend brunch, or paired with white trainers and a denim jacket for a casual day out shopping. The three-quarter length sleeves offer adaptability for changing weather, making it an ideal choice for family gatherings or outdoor events. Accessorise with delicate gold jewellery to complement the intricate embroidery and enhance the overall look. This versatile piece transitions seamlessly from a relaxed day in the park to an informal dinner with friends, embodying the essence of easy-going British summer style.Striking embroidered detail on the lower half of the dress Elegant tie-front design for a customisable fit Three-quarter length sleeves for versatile wear Collared neckline adds a touch of sophistication Side pockets for practicality and convenience This enchanting shirt dress from Principles is a testament to effortless style. The eye-catching embroidered detail adorning the lower half of the dress creates a captivating focal point, whilst the tie-front design allows for a personalised fit to suit your silhouette. Perfect for a range of daytime occasions, this dress can be styled with flat sandals and a woven tote for a leisurely weekend brunch, or paired with white trainers and a denim jacket for a casual day out shopping. The three-quarter length sleeves offer adaptability for changing weather, making it an ideal choice for family gatherings or outdoor events. Accessorise with delicate gold jewellery to complement the intricate embroidery and enhance the overall look. This versatile piece transitions seamlessly from a relaxed day in the park to an informal dinner with friends, embodying the essence of easy-going British summer style.

    Principles

    Green Embroidered Detail Tie Front Shirt Dress

    £55.00£19.0065% Off
  29. Crafted from a breathable cotton-linen blend for exceptional comfort in warm weather Distinctive pleat detail creates a flattering cinched waist silhouette Relaxed cap sleeves offer effortless movement and contemporary styling Classic button-through design with smart collar for versatile styling options Timeless stripe pattern adds visual interest to this wardrobe essential This Principles striped shirt combines casual comfort with refined detailing for everyday sophistication. The pleated waist creates a feminine silhouette that flatters your figure without sacrificing comfort. Style with wide-leg denim trousers as shown for a balanced daytime look perfect for weekend brunches or casual gatherings. For a more polished appearance, tuck the front into tailored linen trousers and add leather sandals. The cotton-linen fabric ensures breathability during warmer months whilst maintaining structure throughout the day. This versatile piece transitions effortlessly from office to outdoor caf, making it an indispensable addition to your casual wardrobe. Accessorise with simple gold-toned jewellery to complement the classic nautical-inspired pattern for family gatherings or informal social events.Crafted from a breathable cotton-linen blend for exceptional comfort in warm weather Distinctive pleat detail creates a flattering cinched waist silhouette Relaxed cap sleeves offer effortless movement and contemporary styling Classic button-through design with smart collar for versatile styling options Timeless stripe pattern adds visual interest to this wardrobe essential This Principles striped shirt combines casual comfort with refined detailing for everyday sophistication. The pleated waist creates a feminine silhouette that flatters your figure without sacrificing comfort. Style with wide-leg denim trousers as shown for a balanced daytime look perfect for weekend brunches or casual gatherings. For a more polished appearance, tuck the front into tailored linen trousers and add leather sandals. The cotton-linen fabric ensures breathability during warmer months whilst maintaining structure throughout the day. This versatile piece transitions effortlessly from office to outdoor caf, making it an indispensable addition to your casual wardrobe. Accessorise with simple gold-toned jewellery to complement the classic nautical-inspired pattern for family gatherings or informal social events.

    Principles

    Navy Striped Pleat Detail Shirt

    £35.00£16.2454% Off
  30. Trending! 40 recent views
    Elegant crepe pencil dress featuring a distinctive peplum detail at the waist for a flattering silhouette Sophisticated V-neckline that frames the dcolletage beautifully Cap sleeve design offering comfortable arm coverage whilst maintaining a feminine look Figure-enhancing pencil skirt with a back vent for ease of movement Back zip fastening for a sleek, streamlined fit This Principles peplum detail dress combines contemporary style with classic tailoring for a versatile daywear option. The structured crepe fabric creates a polished look whilst the peplum waist detail adds visual interest and enhances your natural curves. Style with minimal jewellery and strappy heels as shown for family gatherings, or dress down with a cropped denim jacket and trainers for casual weekend brunches. The midi length makes it appropriate for various daytime occasions, from office meetings to afternoon teas. For cooler days, layer with a lightweight cardigan or tailored blazer without compromising the dress's refined silhouette. The timeless design ensures this piece will remain a wardrobe staple that transitions effortlessly between seasons.Elegant crepe pencil dress featuring a distinctive peplum detail at the waist for a flattering silhouette Sophisticated V-neckline that frames the dcolletage beautifully Cap sleeve design offering comfortable arm coverage whilst maintaining a feminine look Figure-enhancing pencil skirt with a back vent for ease of movement Back zip fastening for a sleek, streamlined fit This Principles peplum detail dress combines contemporary style with classic tailoring for a versatile daywear option. The structured crepe fabric creates a polished look whilst the peplum waist detail adds visual interest and enhances your natural curves. Style with minimal jewellery and strappy heels as shown for family gatherings, or dress down with a cropped denim jacket and trainers for casual weekend brunches. The midi length makes it appropriate for various daytime occasions, from office meetings to afternoon teas. For cooler days, layer with a lightweight cardigan or tailored blazer without compromising the dress's refined silhouette. The timeless design ensures this piece will remain a wardrobe staple that transitions effortlessly between seasons.

    Principles

    Blue Peplum Detail Crepe Pencil Dress

    £49.00£39.2020% Off
  31. Stylish zip front design with contemporary crew neckline Flattering peplum silhouette that creates a feminine shape Adjustable tie waist belt for a customised fit Short sleeves perfect for transitional weather Stretchy woven fabric offering comfort and ease of movement This Principles zip front top combines practicality with polished style. The peplum design creates a flattering silhouette while the adjustable tie waist allows you to cinch in for a more defined look or wear loosely for casual comfort. Style with wide-leg trousers as shown for a contemporary daytime ensemble that works brilliantly for lunch dates or family gatherings. Add statement earrings and a sleek clutch for an effortless transition to early evening occasions. The versatile design makes it ideal for the office paired with tailored trousers or a pencil skirt. For more casual outings, team with your favourite jeans and trainers for an elevated weekend look that maintains sophistication without compromising on comfort.Stylish zip front design with contemporary crew neckline Flattering peplum silhouette that creates a feminine shape Adjustable tie waist belt for a customised fit Short sleeves perfect for transitional weather Stretchy woven fabric offering comfort and ease of movement This Principles zip front top combines practicality with polished style. The peplum design creates a flattering silhouette while the adjustable tie waist allows you to cinch in for a more defined look or wear loosely for casual comfort. Style with wide-leg trousers as shown for a contemporary daytime ensemble that works brilliantly for lunch dates or family gatherings. Add statement earrings and a sleek clutch for an effortless transition to early evening occasions. The versatile design makes it ideal for the office paired with tailored trousers or a pencil skirt. For more casual outings, team with your favourite jeans and trainers for an elevated weekend look that maintains sophistication without compromising on comfort.

    Principles

    Green Zip Front Peplum Tie Waist Top

    £32.00£25.6020% Off
  32. Trending! 43 recent views
    Textured jersey fabric for comfort and style Elegant high neckline for a sophisticated look Ruched detailing along the side for a flattering silhouette Voluminous balloon sleeves add drama and flair Midi length perfect for versatile styling This Principles textured jersey midi dress radiates effortless elegance with its unique design features. The ruched detailing along the side creates a flattering silhouette, while the high neckline adds a touch of sophistication. The standout balloon sleeves bring a dramatic flair to this otherwise sleek dress. Perfect for daytime events, this versatile piece can be styled for various casual occasions. Pair it with flat sandals and a woven bag for a relaxed family gathering, or dress it up with block heels and statement earrings for a lunch date with friends. The midi length allows for easy movement, making it ideal for outdoor events or city exploration. Layer with a denim jacket for cooler days or wear it on its own to showcase its beautiful silhouette. This dress is a wardrobe essential that combines comfort and style for the modern British woman.Textured jersey fabric for comfort and style Elegant high neckline for a sophisticated look Ruched detailing along the side for a flattering silhouette Voluminous balloon sleeves add drama and flair Midi length perfect for versatile styling This Principles textured jersey midi dress radiates effortless elegance with its unique design features. The ruched detailing along the side creates a flattering silhouette, while the high neckline adds a touch of sophistication. The standout balloon sleeves bring a dramatic flair to this otherwise sleek dress. Perfect for daytime events, this versatile piece can be styled for various casual occasions. Pair it with flat sandals and a woven bag for a relaxed family gathering, or dress it up with block heels and statement earrings for a lunch date with friends. The midi length allows for easy movement, making it ideal for outdoor events or city exploration. Layer with a denim jacket for cooler days or wear it on its own to showcase its beautiful silhouette. This dress is a wardrobe essential that combines comfort and style for the modern British woman.

    Principles

    Textured Jersey Ruched Detail Midi Dres

    £45.00£15.7565% Off
  33. Elegant pleated design creates beautiful movement with every step Midi length offers versatile styling options for various occasions Lightweight crepe fabric drapes beautifully for a flattering silhouette Subtle side fastening detail adds a refined finishing touch Comfortable elastane blend provides gentle stretch for all-day wear This striking pleated midi skirt from Principles combines timeless elegance with contemporary style. The fluid pleats create a graceful silhouette that moves beautifully as you walk, while the midi length offers the perfect balance between casual and dressed-up occasions. Style with a simple white tee and flat sandals as seen on our model for relaxed weekend brunches or family gatherings. For cooler days, pair with a fine knit jumper and trainers for an effortlessly chic look. The versatile design makes it ideal for your daywear rotation - whether you're heading to the office, meeting friends for coffee, or enjoying a casual shopping trip. The lightweight crepe fabric ensures comfort throughout the day whilst maintaining its structured pleats, making this skirt a wardrobe essential that transitions seamlessly from season to season.Elegant pleated design creates beautiful movement with every step Midi length offers versatile styling options for various occasions Lightweight crepe fabric drapes beautifully for a flattering silhouette Subtle side fastening detail adds a refined finishing touch Comfortable elastane blend provides gentle stretch for all-day wear This striking pleated midi skirt from Principles combines timeless elegance with contemporary style. The fluid pleats create a graceful silhouette that moves beautifully as you walk, while the midi length offers the perfect balance between casual and dressed-up occasions. Style with a simple white tee and flat sandals as seen on our model for relaxed weekend brunches or family gatherings. For cooler days, pair with a fine knit jumper and trainers for an effortlessly chic look. The versatile design makes it ideal for your daywear rotation - whether you're heading to the office, meeting friends for coffee, or enjoying a casual shopping trip. The lightweight crepe fabric ensures comfort throughout the day whilst maintaining its structured pleats, making this skirt a wardrobe essential that transitions seamlessly from season to season.

    Principles

    Red Pleated Crepe Midi Skirt

    £39.00£15.4960% Off
  34. RELAXED WIDE LEG FLAT FRONT TROUSERRELAXED WIDE LEG FLAT FRONT TROUSER

    Principles

    RELAXED WIDE LEG FLAT FRONT TROUSER

    £39.00£15.7460% Off
  35. Sleeveless design with classic collar for a sophisticated silhouette Flattering peplum waist with D-ring belt detail for adjustable fit Crafted from breathable linen-cotton blend for comfort throughout the day Button-through front with clean finishing for effortless style Wide-leg trousers create a balanced, contemporary proportion This striking Principles co-ord brings together the best of casual refinement and warm-weather practicality. The sleeveless shirt features a smart collar and peplum detail that creates a feminine silhouette, whilst the D-ring belt allows for customised waist definition. Pair with the matching wide-leg trousers for a coordinated daytime look that works beautifully for garden parties or alfresco dining. For casual outings, style with white trainers and a woven tote, or dress up with neutral-toned sandals and delicate gold jewellery for lunch with friends. The natural linen-cotton blend offers breathability and a textured finish that's perfect for summer socialising. This versatile set can also be worn as separates - try the shirt with denim or the trousers with a simple camisole for extended wardrobe options.Sleeveless design with classic collar for a sophisticated silhouette Flattering peplum waist with D-ring belt detail for adjustable fit Crafted from breathable linen-cotton blend for comfort throughout the day Button-through front with clean finishing for effortless style Wide-leg trousers create a balanced, contemporary proportion This striking Principles co-ord brings together the best of casual refinement and warm-weather practicality. The sleeveless shirt features a smart collar and peplum detail that creates a feminine silhouette, whilst the D-ring belt allows for customised waist definition. Pair with the matching wide-leg trousers for a coordinated daytime look that works beautifully for garden parties or alfresco dining. For casual outings, style with white trainers and a woven tote, or dress up with neutral-toned sandals and delicate gold jewellery for lunch with friends. The natural linen-cotton blend offers breathability and a textured finish that's perfect for summer socialising. This versatile set can also be worn as separates - try the shirt with denim or the trousers with a simple camisole for extended wardrobe options.

    Principles

    Pink D-Ring Linen Shirt

    £49.00£19.5060% Off
  36. Sleeveless design with elegant high neckline for sophisticated styling Statement tie neck detail that can be styled as a bow or left loose for versatility Luxurious satin finish that catches the light beautifully Relaxed silhouette offering comfortable yet refined fit Straight-cut hemline that works perfectly tucked in or worn loose This Principles satin sleeveless top combines timeless elegance with contemporary design. The distinctive tie neck detail offers multiple styling options-create a neat bow for formal occasions or leave it draped for a more relaxed look. The sleek silhouette pairs wonderfully with tailored trousers as shown, making it ideal for important meetings or evening events. For daytime sophistication, style with a fitted blazer and court shoes, or dress it up for evening occasions with statement jewellery and a clutch bag. The versatile design transitions effortlessly from office to evening soires, while the sleeveless cut makes it perfect for layering under jackets during cooler months. This refined piece will become a cornerstone in your occasion wardrobe, offering endless styling possibilities throughout the seasons.Sleeveless design with elegant high neckline for sophisticated styling Statement tie neck detail that can be styled as a bow or left loose for versatility Luxurious satin finish that catches the light beautifully Relaxed silhouette offering comfortable yet refined fit Straight-cut hemline that works perfectly tucked in or worn loose This Principles satin sleeveless top combines timeless elegance with contemporary design. The distinctive tie neck detail offers multiple styling options-create a neat bow for formal occasions or leave it draped for a more relaxed look. The sleek silhouette pairs wonderfully with tailored trousers as shown, making it ideal for important meetings or evening events. For daytime sophistication, style with a fitted blazer and court shoes, or dress it up for evening occasions with statement jewellery and a clutch bag. The versatile design transitions effortlessly from office to evening soires, while the sleeveless cut makes it perfect for layering under jackets during cooler months. This refined piece will become a cornerstone in your occasion wardrobe, offering endless styling possibilities throughout the seasons.

    Principles

    Blue Satin Sleeveless Tie Neck Top

    £29.00£11.9959% Off
  37. Vibrant brushstroke print for eye-catching appeal Elegant drape knot front detail adds sophistication Flattering V-neckline enhances the dcolletage Versatile shell top design for effortless styling Cap sleeves offer a graceful, feminine silhouette This captivating Principles shell top radiates artistic flair with its striking brushstroke print. The drape knot front detail adds a touch of elegance, while the V-neckline creates a flattering frame for your face. Perfect for daytime outings, this versatile piece can be styled with wide-leg trousers as shown on the model for a chic, balanced look. Pair with your favourite jeans and trainers for a casual brunch with friends, or dress it up with a tailored blazer and smart trousers for a creative office ensemble. The lightweight fabric ensures comfort throughout the day, making it an ideal choice for family gatherings or casual weekend events. Accessorise with bold earrings to complement the top's vibrant pattern and complete your effortlessly stylish daywear look.Vibrant brushstroke print for eye-catching appeal Elegant drape knot front detail adds sophistication Flattering V-neckline enhances the dcolletage Versatile shell top design for effortless styling Cap sleeves offer a graceful, feminine silhouette This captivating Principles shell top radiates artistic flair with its striking brushstroke print. The drape knot front detail adds a touch of elegance, while the V-neckline creates a flattering frame for your face. Perfect for daytime outings, this versatile piece can be styled with wide-leg trousers as shown on the model for a chic, balanced look. Pair with your favourite jeans and trainers for a casual brunch with friends, or dress it up with a tailored blazer and smart trousers for a creative office ensemble. The lightweight fabric ensures comfort throughout the day, making it an ideal choice for family gatherings or casual weekend events. Accessorise with bold earrings to complement the top's vibrant pattern and complete your effortlessly stylish daywear look.

    Principles

    Multi Brushstroke Print Drape Knot Front Shell Top

    £35.00£15.0057% Off
  38. Elegant gathered detail along the front Long sleeves with buttoned cuffs for a polished look Classic collared neckline adds sophistication Versatile woven fabric for comfort and style Button-down front for easy wear and styling options This Principles Gathered Detail Long Sleeve Shirt is a versatile addition to your wardrobe, perfect for various daywear occasions. The subtle gathered detail along the front adds a touch of femininity to the classic shirt silhouette, while the long sleeves and collared neckline maintain a smart appearance. Style this shirt with wide-leg denim trousers and trainers for a casual yet put-together look ideal for family gatherings or weekend brunches. For a more refined daytime ensemble, tuck it into a midi skirt and pair with ballet flats. The button-down front allows for styling flexibility - wear it fully buttoned for a more formal look, or leave a few buttons undone for a relaxed vibe. This shirt's adaptable nature makes it a go-to piece for your everyday wardrobe, easily transitioning from casual outings to smart-casual events with a simple change of accessories.Elegant gathered detail along the front Long sleeves with buttoned cuffs for a polished look Classic collared neckline adds sophistication Versatile woven fabric for comfort and style Button-down front for easy wear and styling options This Principles Gathered Detail Long Sleeve Shirt is a versatile addition to your wardrobe, perfect for various daywear occasions. The subtle gathered detail along the front adds a touch of femininity to the classic shirt silhouette, while the long sleeves and collared neckline maintain a smart appearance. Style this shirt with wide-leg denim trousers and trainers for a casual yet put-together look ideal for family gatherings or weekend brunches. For a more refined daytime ensemble, tuck it into a midi skirt and pair with ballet flats. The button-down front allows for styling flexibility - wear it fully buttoned for a more formal look, or leave a few buttons undone for a relaxed vibe. This shirt's adaptable nature makes it a go-to piece for your everyday wardrobe, easily transitioning from casual outings to smart-casual events with a simple change of accessories.

    Principles

    Gathered Detail long Sleeve Shirt

    £35.00£13.9960% Off
  39. Distinctive V-neckline adorned with intricate embroidered detailing Flattering cinched waist design creates a feminine silhouette Practical side pockets perfect for everyday essentials Comfortable elbow-length sleeves offer versatile seasonal wear Crafted from 100% cotton for breathable comfort throughout the day This charming Principles dress combines effortless style with practical comfort. The eye-catching embroidered detailing along the V-neckline and hem creates a distinctive look that stands out from typical daywear options. The relaxed silhouette with its defined waistline flatters various body shapes while maintaining a casual elegance. Style with flat sandals as shown for weekend brunches or casual gatherings, or pair with canvas trainers and a denim jacket for shopping trips. The cotton fabric ensures breathability and ease of movement, making it ideal for family picnics or informal garden parties. For cooler days, layer with a lightweight cardigan and ankle boots to extend its wearability across seasons. Machine washable for convenient care, this versatile dress will quickly become a cornerstone of your casual wardrobe.Distinctive V-neckline adorned with intricate embroidered detailing Flattering cinched waist design creates a feminine silhouette Practical side pockets perfect for everyday essentials Comfortable elbow-length sleeves offer versatile seasonal wear Crafted from 100% cotton for breathable comfort throughout the day This charming Principles dress combines effortless style with practical comfort. The eye-catching embroidered detailing along the V-neckline and hem creates a distinctive look that stands out from typical daywear options. The relaxed silhouette with its defined waistline flatters various body shapes while maintaining a casual elegance. Style with flat sandals as shown for weekend brunches or casual gatherings, or pair with canvas trainers and a denim jacket for shopping trips. The cotton fabric ensures breathability and ease of movement, making it ideal for family picnics or informal garden parties. For cooler days, layer with a lightweight cardigan and ankle boots to extend its wearability across seasons. Machine washable for convenient care, this versatile dress will quickly become a cornerstone of your casual wardrobe.

    Principles

    Embroidered Detail Dress

    £39.00£15.4960% Off
  40. Elegant midi-length dress with drawstring waist detail Soft, woven fabric for comfortable all-day wear Versatile crew neckline and short puff sleeves Practical side pockets for added functionality Flattering silhouette suitable for various body types This charming woven dress from Principles is the epitome of effortless style for your daywear wardrobe. The drawstring waist detail allows for a customised fit, accentuating your figure while maintaining comfort. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more polished ensemble, pair it with wedge espadrilles and statement earrings. The versatile design makes it ideal for various settings, from weekend brunches to afternoon garden parties. Layer with a lightweight cardigan for cooler days or wear it on its own for a breezy, summer-ready outfit. The midi length and relaxed fit ensure both style and comfort, making this dress a go-to choice for your everyday fashion needs.Elegant midi-length dress with drawstring waist detail Soft, woven fabric for comfortable all-day wear Versatile crew neckline and short puff sleeves Practical side pockets for added functionality Flattering silhouette suitable for various body types This charming woven dress from Principles is the epitome of effortless style for your daywear wardrobe. The drawstring waist detail allows for a customised fit, accentuating your figure while maintaining comfort. Perfect for casual events or family gatherings, this dress can be styled with flat sandals and a woven tote for a relaxed look. For a more polished ensemble, pair it with wedge espadrilles and statement earrings. The versatile design makes it ideal for various settings, from weekend brunches to afternoon garden parties. Layer with a lightweight cardigan for cooler days or wear it on its own for a breezy, summer-ready outfit. The midi length and relaxed fit ensure both style and comfort, making this dress a go-to choice for your everyday fashion needs.

    Principles

    Blue Drawstring Waist Detail Woven Dress

    £45.00£16.2564% Off
  41. Trending! 28 recent views
    Elegant midi dress featuring a distinctive tie waist detail that creates a flattering silhouette Crafted from pure cotton fabric with a subtle striped texture throughout Feminine pleated skirt design adds graceful movement and dimension Practical side pockets for everyday convenience Delicate keyhole detail at the crew neckline adds a refined touch This Principles midi dress combines timeless style with everyday comfort. The pleated design creates beautiful movement as you walk, while the tie waist detail accentuates your figure with adjustable definition. Perfect for summer daywear, style with flat sandals and a woven tote for farmers' markets and weekend brunches, or dress up with espadrille wedges for garden parties. The breathable cotton construction ensures all-day comfort even during warmer weather. For cooler evenings, layer with a lightweight cardigan or denim jacket for a relaxed yet put-together look. The versatile design transitions effortlessly from casual family gatherings to alfresco dining with friends, making it a wardrobe essential for the season.Elegant midi dress featuring a distinctive tie waist detail that creates a flattering silhouette Crafted from pure cotton fabric with a subtle striped texture throughout Feminine pleated skirt design adds graceful movement and dimension Practical side pockets for everyday convenience Delicate keyhole detail at the crew neckline adds a refined touch This Principles midi dress combines timeless style with everyday comfort. The pleated design creates beautiful movement as you walk, while the tie waist detail accentuates your figure with adjustable definition. Perfect for summer daywear, style with flat sandals and a woven tote for farmers' markets and weekend brunches, or dress up with espadrille wedges for garden parties. The breathable cotton construction ensures all-day comfort even during warmer weather. For cooler evenings, layer with a lightweight cardigan or denim jacket for a relaxed yet put-together look. The versatile design transitions effortlessly from casual family gatherings to alfresco dining with friends, making it a wardrobe essential for the season.

    Principles

    Blue Tie Waist Pleated Skirt Midi Dress

    £49.00£18.5062% Off
  42. Elegant V-neckline with gathered detailing for a flattering silhouette Charming puff sleeves with elasticated cuffs for a feminine touch Fitted waistband creating a defined, structured shape Practical side pockets for everyday convenience Midi length design falling below the knee for versatile styling options This linen-look midi dress from Principles offers effortless style for your daytime wardrobe. The flattering V-neckline and puff sleeves create a feminine silhouette, while the fitted waistband accentuates your natural shape before flowing into a relaxed skirt. Style with flat sandals and a woven tote for weekend brunches or farmers' markets. For a more polished daytime look, pair with a denim jacket and trainers, adding statement jewellery like the model's cuff bracelet and drop earrings. The practical side pockets add functionality to this already versatile piece, making it perfect for garden parties, casual family gatherings, or leisurely afternoon teas. This dress transitions beautifully from spring through autumn with appropriate layering.Elegant V-neckline with gathered detailing for a flattering silhouette Charming puff sleeves with elasticated cuffs for a feminine touch Fitted waistband creating a defined, structured shape Practical side pockets for everyday convenience Midi length design falling below the knee for versatile styling options This linen-look midi dress from Principles offers effortless style for your daytime wardrobe. The flattering V-neckline and puff sleeves create a feminine silhouette, while the fitted waistband accentuates your natural shape before flowing into a relaxed skirt. Style with flat sandals and a woven tote for weekend brunches or farmers' markets. For a more polished daytime look, pair with a denim jacket and trainers, adding statement jewellery like the model's cuff bracelet and drop earrings. The practical side pockets add functionality to this already versatile piece, making it perfect for garden parties, casual family gatherings, or leisurely afternoon teas. This dress transitions beautifully from spring through autumn with appropriate layering.

    Principles

    Navy Linen Look V-Neck Midi Dress

    £49.00£17.0065% Off
  43. Trending! 30 recent views
    Cropped silhouette with a contemporary round neckline for a refined daywear look Striking contrast trim detailing along the neckline, shoulders and cuffs for distinctive visual appeal Practical front pockets with flap detail, adding both functionality and design interest Secure button-through front fastening with stylish metallic buttons Regular fit design offering comfortable movement whilst maintaining a smart silhouette This Principles cropped jacket masterfully blends practicality with polished style. The contrast trim creates a striking visual frame that draws attention to the structured silhouette, whilst the functional front pockets add practical detail to this versatile piece. Style with wide-leg trousers as shown for a contemporary take on workwear, or pair with tailored denim and ballet flats for weekend brunches. The cropped length works beautifully with high-waisted bottoms, creating a balanced proportion that flatters the waistline. For casual family gatherings, layer over a simple t-shirt with relaxed trousers, or dress up with a silk camisole and statement earrings for dinner dates. This jacket offers year-round versatility - wear alone during milder days or layer over fine knitwear when the temperature drops.Cropped silhouette with a contemporary round neckline for a refined daywear look Striking contrast trim detailing along the neckline, shoulders and cuffs for distinctive visual appeal Practical front pockets with flap detail, adding both functionality and design interest Secure button-through front fastening with stylish metallic buttons Regular fit design offering comfortable movement whilst maintaining a smart silhouette This Principles cropped jacket masterfully blends practicality with polished style. The contrast trim creates a striking visual frame that draws attention to the structured silhouette, whilst the functional front pockets add practical detail to this versatile piece. Style with wide-leg trousers as shown for a contemporary take on workwear, or pair with tailored denim and ballet flats for weekend brunches. The cropped length works beautifully with high-waisted bottoms, creating a balanced proportion that flatters the waistline. For casual family gatherings, layer over a simple t-shirt with relaxed trousers, or dress up with a silk camisole and statement earrings for dinner dates. This jacket offers year-round versatility - wear alone during milder days or layer over fine knitwear when the temperature drops.

    Principles

    Cropped Pocket Detail Jacket

    £49.00£24.5050% Off
  44. Sleeveless midi dress with striking contrast stripe detail down the centre front and back Elegant V-neckline with contrast trim for a sophisticated finish Crafted from a breathable linen-cotton blend, perfect for warm-weather comfort Flattering straight cut silhouette that skims the body beautifully Versatile midi length that hits mid-calf for a contemporary look This Principles midi dress combines timeless design with contemporary detailing for effortless daywear style. The contrast stripe creates a slimming visual effect while the clean lines and structured shape offer a polished appearance that transitions seamlessly from day to evening. Style with minimal black sandals as shown for casual gatherings, or dress up with espadrille wedges and statement earrings for alfresco dining. The breathable natural fabric blend ensures all-day comfort during warmer months, making it ideal for garden parties or weekend brunches. Layer with a lightweight cardigan when the temperature drops, or add a denim jacket for a more relaxed approach. This versatile piece works equally well for family gatherings or casual workplace settings when paired with a tailored blazer.Sleeveless midi dress with striking contrast stripe detail down the centre front and back Elegant V-neckline with contrast trim for a sophisticated finish Crafted from a breathable linen-cotton blend, perfect for warm-weather comfort Flattering straight cut silhouette that skims the body beautifully Versatile midi length that hits mid-calf for a contemporary look This Principles midi dress combines timeless design with contemporary detailing for effortless daywear style. The contrast stripe creates a slimming visual effect while the clean lines and structured shape offer a polished appearance that transitions seamlessly from day to evening. Style with minimal black sandals as shown for casual gatherings, or dress up with espadrille wedges and statement earrings for alfresco dining. The breathable natural fabric blend ensures all-day comfort during warmer months, making it ideal for garden parties or weekend brunches. Layer with a lightweight cardigan when the temperature drops, or add a denim jacket for a more relaxed approach. This versatile piece works equally well for family gatherings or casual workplace settings when paired with a tailored blazer.

    Principles

    White Contrast Stripe Detail Linen Midi Dress

    £49.00£39.2020% Off
  45. Elegant satin V-neck blouse with flattering peplum silhouette Decorative button-detail pockets add sophisticated visual interest Long sleeves with neat cuffs for a polished finish Versatile regular fit that complements various body shapes Smooth, lustrous fabric creates a refined drape and subtle sheen This Principles satin blouse combines practicality with sophistication through its thoughtfully designed pocket details and feminine peplum shape. The V-neckline frames the dcolletage beautifully, while the regular fit ensures comfort without compromising on style. Perfect for special occasions, this versatile piece can be styled with tailored trousers and court shoes for formal events, or dressed down with wide-leg denim as shown for smart-casual settings. The lustrous fabric catches the light subtly as you move, adding dimension to your ensemble. For evening affairs, accessorise with statement earrings and a structured clutch; for daytime sophistication, pair with a tote bag and ankle boots as styled on our model. This blouse transitions effortlessly from office to evening with simple accessory changes, making it an indispensable addition to your wardrobe.Elegant satin V-neck blouse with flattering peplum silhouette Decorative button-detail pockets add sophisticated visual interest Long sleeves with neat cuffs for a polished finish Versatile regular fit that complements various body shapes Smooth, lustrous fabric creates a refined drape and subtle sheen This Principles satin blouse combines practicality with sophistication through its thoughtfully designed pocket details and feminine peplum shape. The V-neckline frames the dcolletage beautifully, while the regular fit ensures comfort without compromising on style. Perfect for special occasions, this versatile piece can be styled with tailored trousers and court shoes for formal events, or dressed down with wide-leg denim as shown for smart-casual settings. The lustrous fabric catches the light subtly as you move, adding dimension to your ensemble. For evening affairs, accessorise with statement earrings and a structured clutch; for daytime sophistication, pair with a tote bag and ankle boots as styled on our model. This blouse transitions effortlessly from office to evening with simple accessory changes, making it an indispensable addition to your wardrobe.

    Principles

    Pocket Detail Satin V Neck Blouse

    £35.00£31.5010% Off
  46. Eye-catching abstract print midi dress Flattering piped detail accentuates the silhouette Elegant crew neckline with subtle keyhole opening Feminine puff sleeves add a touch of romance Versatile high-low hemline for added movement Embrace artistic flair with this captivating Principles midi dress. The abstract print creates a stunning visual impact, while the piped detailing adds structure and definition to your figure. Perfect for daytime events, this dress effortlessly transitions from casual brunches to family gatherings. Style it with strappy sandals and delicate gold jewellery for a chic, put-together look. For cooler days, layer with a lightweight cardigan and pair with ankle boots. The woven viscose fabric ensures comfort and ease of movement, making it ideal for long days out. Whether you're strolling through art galleries or enjoying a picnic in the park, this dress will keep you looking stylish and feeling confident.Eye-catching abstract print midi dress Flattering piped detail accentuates the silhouette Elegant crew neckline with subtle keyhole opening Feminine puff sleeves add a touch of romance Versatile high-low hemline for added movement Embrace artistic flair with this captivating Principles midi dress. The abstract print creates a stunning visual impact, while the piped detailing adds structure and definition to your figure. Perfect for daytime events, this dress effortlessly transitions from casual brunches to family gatherings. Style it with strappy sandals and delicate gold jewellery for a chic, put-together look. For cooler days, layer with a lightweight cardigan and pair with ankle boots. The woven viscose fabric ensures comfort and ease of movement, making it ideal for long days out. Whether you're strolling through art galleries or enjoying a picnic in the park, this dress will keep you looking stylish and feeling confident.

    Principles

    Multi Sienna Abstract Print Piped Detail Midi Dress

    £65.00£22.7565% Off
  47. Single-breasted design with elegant metallic button fastening Practical front pockets add functionality to this sophisticated blazer Open neckline creates a versatile layering piece for multiple styling options Structured silhouette with subtle stretch for comfortable all-day wear Clean-lined tailoring offers a timeless addition to your wardrobe essentials This Principles blazer seamlessly bridges the gap between casual comfort and polished style. The classic single-breasted cut with distinctive pocket detailing creates a refined silhouette that works beautifully for a variety of casual occasions. Style it as shown with a simple white tee and wide-leg denim for an effortlessly chic weekend look, perfect for family gatherings or casual meetups. The woven fabric provides structure while maintaining comfort throughout the day. For a more coordinated ensemble, pair with matching trousers and ballet flats for lunch dates, or throw over a printed dress with trainers for an elevated daytime outfit. Machine washable for practical care, this versatile blazer will quickly become your go-to layering piece for those moments when you want to appear put-together without looking overdressed.Single-breasted design with elegant metallic button fastening Practical front pockets add functionality to this sophisticated blazer Open neckline creates a versatile layering piece for multiple styling options Structured silhouette with subtle stretch for comfortable all-day wear Clean-lined tailoring offers a timeless addition to your wardrobe essentials This Principles blazer seamlessly bridges the gap between casual comfort and polished style. The classic single-breasted cut with distinctive pocket detailing creates a refined silhouette that works beautifully for a variety of casual occasions. Style it as shown with a simple white tee and wide-leg denim for an effortlessly chic weekend look, perfect for family gatherings or casual meetups. The woven fabric provides structure while maintaining comfort throughout the day. For a more coordinated ensemble, pair with matching trousers and ballet flats for lunch dates, or throw over a printed dress with trainers for an elevated daytime outfit. Machine washable for practical care, this versatile blazer will quickly become your go-to layering piece for those moments when you want to appear put-together without looking overdressed.

    Principles

    Single Breasted Pocket detail Blazer

    £55.00£26.2552% Off
  48. Crafted from a breathable linen-cotton blend fabric, perfect for warm-weather comfort Straight leg silhouette offers a timeless, flattering fit that complements all body types High-rise waistband with front pleating detail creates a polished, structured look Practical side pockets provide convenient storage for small essentials Versatile full-length design that works beautifully with both casual and smart-casual outfits These Principles straight leg trousers showcase the natural texture of linen for effortless daytime sophistication. The relaxed straight cut creates a clean silhouette while allowing comfortable movement throughout the day. Style with the matching peplum top as shown for a coordinated summer ensemble, or pair with a simple t-shirt and trainers for a more casual approach. The breathable fabric makes these trousers ideal for family gatherings, weekend brunches, or casual office environments. For a polished daytime look, team with a crisp white blouse and flat sandals, adding a structured tote bag to complete the outfit. These trousers transition beautifully from spring through autumn when layered appropriately, making them a versatile addition to your wardrobe.Crafted from a breathable linen-cotton blend fabric, perfect for warm-weather comfort Straight leg silhouette offers a timeless, flattering fit that complements all body types High-rise waistband with front pleating detail creates a polished, structured look Practical side pockets provide convenient storage for small essentials Versatile full-length design that works beautifully with both casual and smart-casual outfits These Principles straight leg trousers showcase the natural texture of linen for effortless daytime sophistication. The relaxed straight cut creates a clean silhouette while allowing comfortable movement throughout the day. Style with the matching peplum top as shown for a coordinated summer ensemble, or pair with a simple t-shirt and trainers for a more casual approach. The breathable fabric makes these trousers ideal for family gatherings, weekend brunches, or casual office environments. For a polished daytime look, team with a crisp white blouse and flat sandals, adding a structured tote bag to complete the outfit. These trousers transition beautifully from spring through autumn when layered appropriately, making them a versatile addition to your wardrobe.

    Principles

    Linen Straight Leg Trouser

    £45.00£15.5066% Off