Primers

Our collection of branded mascara has something for everyone. Whether you're looking for ultra volume, gorgeous curls, or waterproof mascara. Shop from the world's leading mascara brands at fantastic prices.

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Nourishing and exceptionally volumizing, this buildable formula is enriched with premium inky-black pigments and natural protective oils, including Jojoba, Olive and Avocado. Glide the straight brush across lashes to curl and lengthen, or transform the wand into a curved design by simply twisting the handle - this position separates and thickens hairs for striking definition.

By Terry

By Terry Lash-Expert Twist Brush N°1 Master Black Mascara 8.3g

£25.00£20.00-20%
Introducing the new Dark Magic Mascara; a mistake-free mascara designed to offer instant dramatic volume with one stroke of its wand. Experience an intensely dark lash transformation with a uniform finish in mere seconds. A mascara you can trust from the moment it's applied.

Max Factor

Max Factor Dark Magic Instant Dramatic Volume Mascara 10ml - Waterproof Black

£11.99£6.00-50%
Millionize your lashes with L'Oreal Paris Volume Million Lashes Waterproof Black 9 ml mascara. The millionizer brush has a multitude of bristles which separate lashes for a fanned-out effect. The elastomer applicator is ultra flexible with both long and short bristles to coat lashes. The excess wiper removes excess mascara with no overload and no clumps. It leaves the brush coated with just the right amount of formula to achieve a volumized appearance with no overload and no clumps. Ambient type storage.

L'Oreal Paris

L'Oreal Paris Volume Million Lashes Mascara 10.2ml - Waterproof Black

£10.99£10.00-9%
Waterproof mascara, for volumized and defined lashes.\n\nThe special spiral shape of the applicator, in synergy with the fluid, easily-applied texture, captures every single lash, coating it with a light, even sheath.\n\nThe lashes gain volume and definition progressively with each stroke.\n\nThe special waterproof formula ensures maximum volume and long-lasting result without smudging. For a flawless, long-lasting result.

Eclat Skin London

Eclat Skin London Waterproof Lash lift Mascara 12ml

£49.00£15.00-69%
Meet the best volumising mascara, new Bigger Better Volume Mascara, which provides lash volume - all while lifting and separating for fanned out, fluttery eyelashes.\n\nThe all-day formula is smudge, clump and flake-resistant.

Eclat Skin London

Eclat Skin London Better Bigger Volume Mascara 12ml

£49.00£14.99-69%
Yves Saint Laurent Vinyl Couture #02 Unpredictably Burgundy Mascara 7ml

Yves Saint Laurent

Yves Saint Laurent Vinyl Couture #02 Unpredictably Burgundy Mascara 7ml

£28.00£19.60-30%
Lancôme Hypnôse 003 Bleu Mascara 6.5ml

Lancome

Lancôme Hypnôse 003 Bleu Mascara 6.5ml

£27.00£18.90-30%
Ciate Lashlights provides the volume and density of a classic mascara. This is an amazing mascara that delivers lash plumping crumblefree colour with a feather light finish and adds a burst of colour to your lashes.

Ciate

Ciaté Lashlights Serene Purple Mascara 6.5ml

£14.00£7.00-50%
The Infaillible Super Grip Primer is our first visually skin-optimising make-up base from L'Oréal Paris with double adhesive effect. The gel formula adheres to the skin for a long time and fixes the subsequent make-up all day long. The primer has a matte finish and gives even oily skin an ultra-matte finish. The formula visually balances unevenness and the skin feels velvety soft. At the same time, the water-based formula moisturises the skin. The ultra-light formula of the Infaillible Super Grip Primer is easy to spread and offers a comfortable, silky feel, without leaving a greasy film.

L'Oreal Paris

L'Oreal Paris Infaillible Super Grip Primer - Combination/Oily Skin

£12.99£11.00-15%
Lengthen and define your lashes with the YSL curling top coat mascara. The black rounded fibre wand allows your to mould and shape your lashes into a lively flick whilst the pink elastomer comb adds to the lift and bold definition for an overall captivating eye-look.

Yves Saint Laurent

Yves Saint Laurent The Curler Sparkling Top Coat Mascara 6.6ml - Silver

£28.00£19.60-30%
Clarins Sos Primer No.07 Mocha Base Primer 30ml

Clarins

Clarins Sos Primer No.07 Mocha Base Primer 30ml

£28.00£25.20-10%
Lancôme Monsieur Big 03 Abstract Burgundy Mascara 10ml

Lancome

Lancôme Monsieur Big 03 Abstract Burgundy Mascara 10ml

£22.00£15.40-30%
Transform your skin in an instant with NEW Infallible Primer shots, our 1st collection of primers to correct and perfect the skin. The ultra-lightweight formula glides onto skin, for a perfectly smooth, hydrated finish that lets skin breathe. Choose from 5 different finishes: Mattify, smooth, luminise, neutralise and brighten, for a custom finish. Apply primer alone, underneath foundation, or mix the primers together to lock in makeup. Mattifying Primer: Absorbs excess oil for an instantly matte complexion - makeup lasts as long as you without the unwanted shine! Anti-redness Primer: Green micro-pigments neutralise red tones and blemishes to create a smooth, even skin tone. Anti-fatigue Primer: Apricot pigments fight dullness and fatigue to restore the complexion to a naturally energised, radiant look. Pore-Refining Primer: Blur pores, hide skin imperfections and mattify skin for a flawless, even-looking finish. Luminising Primer: Ultra- fine pearl pigments enhance the complexion for a super-luminous, glowing look.

L'Oreal Paris

L'Oreal Paris Infallible Mattifying Primer 20ml

£8.99£8.00-11%
The formula of volume glamour Max definiton contains natural waxes, Vitamin E and provitamin B5. Intensely Thickening formula of volume glamour Max definition mascara is enriched with black pearl extract with Protective and strengthening properties, as well as factors increasing the volume of eyelashes for an unprecedented result, volume enlargement up to 8x. The delicate and flexible formula instantly smoothes the irregularities of the eyelashes, covers them along their entire length, while curling them at the same time. Ophthalmologically tested, Suitable for sensitive eyes and contact lens wearers. Durability up to 16 hours.

Bourjois Paris

Bourjois Paris Volume Glamour Max Definition Mascara Ultra Black 10ml

£9.99£8.00-20%
Lancôme 3 Piece Gift Set: Wide Angle Effect Mascara 6ml - Eye Make-Up Remover 30ml - Mini Khol Eye Pencil

Lancome

Lancôme 3 Piece Gift Set: Wide Angle Effect Mascara 6ml - Eye Make-Up Remover 30ml - Mini Khol Eye Pencil

£31.50£22.05-30%
Yves Saint Laurent Couture Vinyl Couture 8 I'm The Fire Gold Sparkle Mascara 6.7ml

Yves Saint Laurent

Yves Saint Laurent Couture Vinyl Couture 8 I'm The Fire Gold Sparkle Mascara 6.7ml

£28.00£19.60-30%
The high-tech IFX brush detangles and separates lashes giving a desirable eye look in an instant. The volume-boosting formula delivers bold, thick lashes. Just one swipe provides dramatically volumised lashes with a smooth and precise finish, and beautifully framed eyes. It’s the chic you are looking for!

Max Factor

Max Factor Masterpiece Max High Volume & Definition Mascara 7.2ml Deep Blue

£10.99£10.50-4%
Make your eyes look bigger with more lift, 5 times more volume. Create wide-eyed impact with the lash uplift brush, designed to capture and lift every lash for a voluptuous false lash effect. The helix shape enables a 360° application. The wide fins grip and lift each lash, loading it with more formula. The long bristles twist around the brush for more lash separation The boost tip coats more of the tiny hard-to-reach lashes.

Max Factor

Max Factor Voluptuous False Lash Effect Mascara 13.1ml - Waterproof Black

£11.99£8.50-29%
Yves Saint Laurent Mascara Vinyl Couture 6 I'm The Madness

Yves Saint Laurent

Yves Saint Laurent Mascara Vinyl Couture 6 I'm The Madness

£28.00£19.60-30%
Maybelline Lash Sensational Lash Multiplying Mascara Black 9.5ml New. Lash Sensational mascara includes a layer-reveal brush. The inner bristles capture the tiniest lashes, whilst outer bristles volumise and define the look of longer lashes. From corner to corner, top to bottom, no lash is left behind. The liquid ink formula, with a low wax count creates the blackest of black lashes that are so dark and defined. Layers can be built without clumping. Please note these are supplied to us in factory sealed 3 packs which we split to supply in smaller quantities. These are not individually sealed, however, are brand new & unused.

Maybelline New York

Maybelline Lash Sensational Lash Multiplying Mascara Black 9.5ml New

£8.99£7.00-22%
Clarins Sos Primer Diminishes Redness Primer 04 Green 30ml

Clarins

Clarins Sos Primer Diminishes Redness Primer 04 Green 30ml

£28.00£25.20-10%
Get your lips ready for standout color impact! Achieve the perfect pout by using this multi-benefit lip primer before applying your favorite Maybelline lipstick.

Maybelline New York

Maybelline New York Prime It Up Lip Primer 1.35g

£4.99£4.50-10%
L'Oreal Paris Lumi Magique Primer 20 ml provides a light enriching base which illuminates the skin. Provides up to 8 hours of hydration and a healthy, dewy glow. Can be used before make-up or after as an illuminator. New & Sealed.

L'Oreal Paris

L'Oreal Paris Lumi Magique Pure Light Primer 20ml New & Sealed

£9.99£9.50-5%
Push your lashes to the extreme with new L'Oréal Paris False Lash X Fiber Xtreme Resist Waterproof Mascara, for a false lash look that lasts all day. Enriched with fibres that attach to eyelashes, mimicking the look of falsies. Lashes look longer, thicker and more intense, without the hassle of false lashes or eyelash extensions. X Fiber Xtreme Resist Mascara has a double waterproof formula, so your false lash look resists flaking and smudging all day, whatever life throws at you. 1. Natural false lash look: Apply one coat of the primer, followed by one coat of the fibres. 2. Xtreme false lash look: Repeat application to build the mascara Pro Tip: For even more volume and length, press the fibre's onto the lashes rather than combing them through. These are supplied to us in factory sealed 3 packs which we split to supply singles, therefore are not individually sealed.

L'Oreal Paris

L'Oreal Paris False Lash XFiber Xtreme Waterproof Mascara - Black

£11.99£10.00-17%
Sky High lash impact from every angle! Lash Sensational Sky High mascara delivers full volume and a limitless length look. Our unique Flex Tower mascara brush bends to volumise and extend every single lash from root to tip. Washable mascara formula infused with bamboo extract and fibers for long, full lashes that never get weighed down. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily.

Maybelline New York

Maybelline Lash Sensational Sky High Mascara 7.2ml - 01 Very Black

£12.00£11.50-4%
Lancôme Big Color #03 Fearless Blue Top Coat Mascara 2.8g

Lancome

Lancôme Big Color #03 Fearless Blue Top Coat Mascara 2.8g

£22.50£15.75-30%
Nuxe Creme Prodigieuse Boost Multi-Perfection 5-In-1 Smoothing Primer 30ml

Nuxe

Nuxe Creme Prodigieuse Boost Multi-Perfection 5-In-1 Smoothing Primer 30ml

£25.50£22.95-10%
Max Factor Lash Crown Black Max Factor mascara lengthens, defines and gives volume to the lashes for a fan effect. "Crown" Your lashes with volume and definition for an impressive eye look. The revolutionary crown-shaped tip is specially created to add volume to the base of the lashes, as well as defining and separating the tips. While the brush provides volume from the roots, the tip of the applicator ends with a careful definition of detail. Lash crown defies the conventions imposed by traditional volume mascara. Accentuate your eyelashes the way a professional would.

Max Factor

Max Factor Lash Crown Mascara 6.5ml - Black

£10.99£6.00-45%
Yves Saint Laurent Couture 0 Im The Endless Mascara 6.7ml

Yves Saint Laurent

Yves Saint Laurent Couture 0 Im The Endless Mascara 6.7ml

£28.00£19.60-30%
Max Factor's Divine Lashes Mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake free. Ophthalmologically tested and suited for contact lense wearers.

Max Factor

Max Factor Divine Lashes Mascara 8 ml - 001 Rich Black

£12.00£8.00-33%
Lift your lashes all the way up with the new Rise and Shine Mascara. Designed with a lash lifting brush it gives volume, length and lift in one stroke for a beautiful eye opening impact. Formula: Enriched with proteins and Vitamin E known to care for your lashes, the volumising formula stretches lashes from root to tip with no clumps.

Max Factor

Max Factor Rise & Shine Lift and Volume Mascara 12ml - 001 Black

£10.99£7.00-36%
These clean, vegan favourites create a polished makeup look. bareMinerals ultra-silky primer preps skin and extends foundation wear, while bareMinerals translucent talc-free finishing powder sets makeup and blurs the look of imperfections. bareMinerals have also included a full-size GEN NUDE Patent Lip Lacquer in a universally flattering, blushing mauve shade that delivers the full coverage of a lipstick and the high shine of a gloss.

Bare Minerals

bareMinerals Primer, Finishing Powder & Lip Lacquer Trio

£29.00£20.00-31%
This millionizer brush has a multitude of bristles which separate lashes for a fanned-out effect. The elastomer applicator is ultra flexible with both long and short bristles to coat lashes. The excess wiper removes excess mascara with no overload and no clumps. It leaves the brush coated with just the right amount of formula to achieve a volumized appearance with no overload and no clumps. The L’Oréal Paris Volume Million Lashes Balm Brown mascara gives your eyelashes maximum length and unbelievable volume whilst nourishing your lashes.

L'Oreal Paris

L'Oreal Paris Volume Million Lashes Balm Noir Mascara 8.9ml - Brown

£10.99£10.00-9%
Max Factor Rise & Shine Mascara is the only product you need if you're looking for lashes that reach new heights! This formula has been created with lift and volume in mind, while the lash lifting brush helps to elevate your natural lashes and create a clump free lift.

Max Factor

Max Factor Rise & Shine Lift and Volume Mascara 12ml - Extreme Black

£9.99£8.00-20%
Max Factor's Divine Lashes Waterproof Mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake free. Ophthalmologically tested and suited for contact lense wearers.

Max Factor

Max Factor Divine Lashes Waterproof Mascara 8 ml - 001 Rich Black

£12.00£8.00-33%
Ciate Lashlights provides the volume and density of a classic mascara. This is an amazing mascara that delivers lash plumping crumblefree colour with a feather light finish and adds a burst of colour to your lashes.

Ciate

Ciaté Lashlights Nymph Mascara 6.5ml

£14.00£7.00-50%
This L'Oreal Voluminous X5 special formula mascara is designed to make your lashes look visibly thicker, longer and yet still natural looking. It's suitable for sensitive eyes and contact lens wearers and can be easily removed with normal eye make-up remover. Just stroke it on and marvel at the way the brush fibres coat each eyelash fully and effortlessly without clumping or flaking of mascara. Available in Extra Black colour

L'Oreal Paris

L'Oreal Paris Voluminous X5 Extra Black Mascara 7.5ml New

£9.99£9.00-10%
Our innovative new Lash Uplift Brush features dual application in one stroke; the unique fins load formula and grip lashes for lift and volume, while long bristles separate and comb lashes. The Lash Uplift brush enables a 360° application, wrapping each lash with more formula, while the boost tip helps you coat more of the tiny, hard-to-reach lashes. Lashes have 5 x more volume than bare lashes, for a wide awake look. Please note these are brand new mascara's supplied to us in sealed bags of three which we split to supply smaller quantities. These are not individually sealed.

Max Factor

Max Factor Voluptuous False Lash Effect Mascara 13.1ml - Black

£11.99£8.50-29%
The high-precision flexible multi-comb L'Oréal Telescopic Mascara 8 ml is made of supple elastomer bristles that help give a precise application. The flat surfaces of the multi-comb stretch the formula from the roots of your lashes right through to the tips. High-precision intensity for longer looking lashes. In a flash of a stroke up to 60 per cent longer looking lashes and intensity lash by lash. Please note that these are supplied to us in factory sealed 3 packs which we split to supply singles.

L'Oreal Paris

L'Oreal Paris Telescopic High Precision Flexible 8ml Mascara - Black

£10.99£10.00-9%
Lancome Big Color Lash Top Coat - Color Concentrated Mascara Top Coat 04 Flirty Pink 2.8ml

Lancome

Lancome Big Color 04 Flirty Pink Mascara 2.7g

£23.00£16.10-30%
Max Factor Lash crown waterproof mascara - 6.5ml |Black Max Factor masterpiece lash crown mascara lengthens, defines and gives volume to the lashes for a fan effect. "Crown" Your lashes with volume and definition for an impressive eye look. The revolutionary crown-shaped tip is specially created to add volume to the base of the lashes, as well as defining and separating the tips. While the brush provides volume from the roots, the tip of the applicator ends with a careful definition of detail. Lash crown defies the conventions imposed by traditional volume mascara. Accentuate your eyelashes the way a professional would.

Max Factor

Max Factor Lash Crown Mascara 6.5ml - Waterproof Black

£10.99£8.00-27%
Ciate Lashlights provides the volume and density of a classic mascara. This is an amazing mascara that delivers lash plumping crumblefree colour with a feather light finish and adds a burst of colour to your lashes.

Ciate

Ciaté Lashlights Electric Mascara 6.5ml

£14.00£7.00-50%
Ciate Lashlights provides the volume and density of a classic mascara. This is an amazing mascara that delivers lash plumping crumblefree colour with a feather light finish and adds a burst of colour to your lashes.

Ciate

Ciaté Lashlights Surreal Aqua Blue Mascara 6.5ml

£14.00£7.00-50%
L'Oreal Paris welcomes it's new 3 step eye kit that will bring you fresh colour, voluminous lashes and smoky khol liner. Why choose between simplicity and bold? Reveal all the facets of your personality with this L'Oreal Paris eye box.

L'Oreal Paris

L'Oreal Paris Worth It - Beauty Eye Set

£19.95£15.00-25%
This millionizer brush has a multitude of bristles which separate lashes for a fanned-out effect. The elastomer applicator is ultra flexible with both long and short bristles to coat lashes. The excess wiper removes excess mascara with no overload and no clumps. It leaves the brush coated with just the right amount of formula to achieve a volumized appearance with no overload and no clumps. The L’Oréal Paris Volume Million Lashes Balm Noir mascara gives your eyelashes maximum length and unbelievable volume whilst nourishing your lashes.

L'Oreal Paris

L'Oreal Paris Volume Million Lashes Balm Noir Mascara 8.9ml - Black

£10.99£10.00-9%
A unique makeup base and primer provides a fine, luxurious texture that conceals lines and imperfections in an instant. This oil-free primer instantly refines the look of pores, regulates shine and mattifies the skin to create an immaculate canvas. Includes mineral powders which manage oily skin in the T-zone and shine-prone areas. Containing grape seed extract, resveratrol and quartz extract. Micro-pearls refines skin texture, the pink pearl pigments optically minimize fine lines and wrinkles. 

Lucia Magnani Skincare

Lucia Magnani Radiant Smoothing Primer 50 ml

£195.00£90.00-54%
Feast your eyes with up to 300% dramatic lash volume mascara. Want drama? Make your lashes triple the volume with this ultra volumising mascara. Its body building formula fattens even the thinnest of lashes and gives them up to 300% volume instantly. With no need for primers, the first application stays touch proof and smudge proof for as long you need it to, but quickly and easily wipes away with a gentle eye make-up remover, so even sensitive eyes and contact lens wearers can enjoy a fuller flutter. The combination of the innovative volumising formula and thickening brush gives your lashes triple the volume, for triple impact."

Max Factor

Max Factor 2000 Calorie Dramatic Volume 9ml Mascara - Navy

£10.99£8.00-27%
Ciate Lash Chalk was designed to give eyelashes an ombre effect. Just apply it to the tip of the lashes after mascara to highlight them.

Ciate

Ciaté Lash Chalk Giggle Orange Mascara 7ml

£14.00£7.00-50%